Hair Band

Shoppers searched for this 781K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $227K a year.

Searches, last 12 months

781K

Growth, 90 days vs prior 90

+4.3%

Conversion, latest week

3.5%

Market size, estimated

$227Ka year

Peak month

July1.3× the quietest month

Top search term

hairband186K searches a year

Listings sell for $8.22 on average, from $3.16 to $13.67. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $8.22 that is $6K to $8K a year per listing.

Average price

$8.22under the $15 to $100 sweet spot

Price range

$3.16–$13.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

$6K–$8K

Returns

1.2%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Sport Headbands. It carries 5,202 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#27in Sport Headbands

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

5,202per listing

Listings tracked

12

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

37 months