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H Necklace

Fail

Shoppers spend an estimated $87K a year here, so H Necklace is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$87K/yr148K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
70%top-5 click share · 14 brands · 19 sellers

Flapen Score

H Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, H Necklace is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The H Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for H Necklace 148K times last year and spent an estimated $87K. The top 5 brands take 73% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
3.3%
Market size, estimated
$87Ka year
Peak month
December2.8× the quietest month
Top search term
h necklace70K searches a year

02 · Price

A sale here is worth $18.06.

Listings sell for $18.06 on average, from $6.88 to $48.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $18.06 that is $2K to $5K a year per listing.

Average price
$18.06inside the $15 to $100 sweet spot
Price range
$6.88–$48.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #299 within Pendant Necklaces. It carries 1,319 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#299in Pendant Necklaces
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,319per listing
Listings tracked
16

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top H Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

14 falling

Sellers

19

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

23%

  • Brand 129%
  • Brand 221%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

H Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.8×

Search terms

Top H Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • h necklace70K/yr
  • h necklace for women24K/yr
  • h initial necklace11K/yr
  • h necklace for girls10K/yr
  • gold h necklace6K/yr
  • letter h necklace5K/yr
  • h necklace gold10K/yr
  • h letter necklace4K/yr
  • gold h3K/yr
  • letter h necklace for women4K/yr

Reviews and returns

What reviews say buyers love and hate about H Necklace

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Durability”
2.8%of orders come back
“The first time it broke immediately when I put it on”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common H Necklace questions

Answered from the same tracked data.