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Guy Fieri

Fail

The top 5 brands take 98% of clicks, so Guy Fieri is a Fail.

Flapen Score
32
32 / 100
Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 45
Market size
$32K/yr84K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
78%top-5 click share · 6 brands · 37 sellers

Flapen Score

Guy Fieri against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Guy Fieri is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Guy Fieri market on Amazon at a glance

Shoppers on Amazon United States searched for Guy Fieri 84K times last year and spent an estimated $32K. The top 5 brands take 98% of clicks. Demand peaks in Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
2.1%
Market size, estimated
$32Ka year
Peak month
December2.2× the quietest month
Top search term
guy fieri49K searches a year

02 · Price

A sale here is worth $17.88.

Listings sell for $17.88 on average, from $8.98 to $32.40. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $17.88 that is $0 to $2K a year per listing.

Average price
$17.88inside the $15 to $100 sweet spot
Price range
$8.98–$32.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #1,034 within Accessories. It carries 197 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
92%
Out of stock, average day
13.5%
Average rank
#1,034in Accessories
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
197per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Guy Fieri products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

37

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 142%
  • Brand 236%
  • Brand 313%
  • Brand 44%
  • Brand 53%
  • Brand 62%

Demand

Guy Fieri search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Guy Fieri search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • guy fieri49K/yr
  • guy fieri sauce23K/yr
  • guy fieri bbq sauce8K/yr
  • guy fieri merch1K/yr
  • guy fieri gifts2K/yr

Reviews and returns

What reviews say buyers love and hate about Guy Fieri

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Taste-Overall”
20%of negative reviews mention “Spiciness”
2.9%of orders come back
“His only comment is that its not spicy enough”
A buyer, on “Spiciness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Guy Fieri questions

Answered from the same tracked data.