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Gun Keychain with Holster

Fail

Buyers convert on only 0.8% of searches, so Gun Keychain with Holster is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$59K/yr462K searches / yr
90-day growth
+21.6%search demand this quarter
Competition
61%top-5 click share · 14 brands · 25 sellers

Flapen Score

Gun Keychain with Holster against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gun Keychain with Holster is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gun Keychain with Holster market on Amazon at a glance

Shoppers on Amazon United States searched for Gun Keychain with Holster 462K times last year and spent an estimated $59K. The top 5 brands take 83% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 462K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
462K
Growth, 90 days vs prior 90
+21.6%
Conversion, latest week
0.8%
Market size, estimated
$59Ka year
Top search term
gun keychain with holster98K searches a year

02 · Price

A sale here is worth $16.72.

Listings sell for $16.72 on average, from $5.98 to $33.30. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $16.72 that is $2K to $4K a year per listing.

Average price
$16.72inside the $15 to $100 sweet spot
Price range
$5.98–$33.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #22,020 within Keyrings & Keychains. It carries 926 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
64%
Out of stock, average day
17.7%
Average rank
#22,020in Keyrings & Keychains
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
926per listing
Listings tracked
22

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
42 months

Products

Top Gun Keychain with Holster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

25

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

14%

  • Brand 156%
  • Brand 212%
  • Brand 36%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (8 brands, 14%)

Demand

Gun Keychain with Holster search demand

Weekly searches over the year. Pick a range.

35K25KSpike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Gun Keychain with Holster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gun keychain with holster98K/yr
  • gun keychain92K/yr
  • mini gun keychain with holster26K/yr
  • glock keychain35K/yr
  • llavero de pistola con funda15K/yr
  • glock keychain with holster18K/yr
  • pistol keychain with holster20K/yr
  • gun key chain with holster13K/yr
  • mini pistol keychain with holster16K/yr
  • mini gun keychain21K/yr

Reviews and returns

What reviews say buyers love and hate about Gun Keychain with Holster

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Durability”
1.2%of orders come back
“Breaks quickly”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Gun Keychain with Holster questions

Answered from the same tracked data.