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Gun Hat

Fail

Buyers convert on only 0.8% of searches, so Gun Hat is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$42K/yr249K searches / yr
90-day growth
+5.0%search demand this quarter
Competition
23%top-5 click share · 27 brands · 86 sellers

Flapen Score

Gun Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gun Hat is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gun Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Gun Hat 249K times last year and spent an estimated $42K. The top 5 brands take 73% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
249K
Growth, 90 days vs prior 90
+5.0%
Conversion, latest week
0.8%
Market size, estimated
$42Ka year
Peak month
December2.3× the quietest month
Top search term
browning hat73K searches a year

02 · Price

A sale here is worth $22.28.

Listings sell for $22.28 on average, from $12.30 to $34.42. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $22.28 that is $0 to $2K a year per listing.

Average price
$22.28inside the $15 to $100 sweet spot
Price range
$12.30–$34.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #16,121 within Baseball Caps. It carries 1,216 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
62%
Out of stock, average day
16.0%
Average rank
#16,121in Baseball Caps
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,216per listing
Listings tracked
81

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Gun Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

27 rising

Sellers

86

Top-5 brand share

73%

Top 20: 96%

Top-5 click share

23%

Top 20: 53%

Open market

23%

  • Brand 141%
  • Brand 219%
  • Brand 37%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Gun Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Gun Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • browning hat73K/yr
  • grunt style hat58K/yr
  • grunt style hats for men24K/yr
  • gun hat19K/yr
  • browning hat for men22K/yr
  • grunt style hats11K/yr
  • gun hats for men14K/yr
  • gun hats11K/yr
  • browning hats10K/yr
  • browning hats for men6K/yr

Reviews and returns

What reviews say buyers love and hate about Gun Hat

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Size-Overall”
2.8%of orders come back
“Runs very small”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gun Hat questions

Answered from the same tracked data.