Gun Hat
FailBuyers convert on only 0.8% of searches, so Gun Hat is a Fail.
- Flapen Score
- 47 / 100Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 4547
- Market size
- $42K/yr249K searches / yr
- 90-day growth
- +5.0%search demand this quarter
- Competition
- 23%top-5 click share · 27 brands · 86 sellers
Flapen Score
Gun Hat against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gun Hat is stronger. Inside it, weaker.
Market
The Gun Hat market on Amazon at a glance
Shoppers on Amazon United States searched for Gun Hat 249K times last year and spent an estimated $42K. The top 5 brands take 73% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.
- Searches, last 12 months
- 249K
- Growth, 90 days vs prior 90
- +5.0%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $42Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- browning hat73K searches a year
02 · Price
A sale here is worth $22.28.
Listings sell for $22.28 on average, from $12.30 to $34.42. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $22.28 that is $0 to $2K a year per listing.
- Average price
- $22.28inside the $15 to $100 sweet spot
- Price range
- $12.30–$34.42
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
48% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #16,121 within Baseball Caps. It carries 1,216 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 62%
- Out of stock, average day
- 16.0%
- Average rank
- #16,121in Baseball Caps
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 1,216per listing
- Listings tracked
- 81
04 · Newcomers
3 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Gun Hat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Grunt Style Veteran Flag Hat (One Size Gray)
- Price
- $24.44
- Rating
- 4.8/5
- Reviews
- 1,486
- Age
- 1y ago

Browning 3-D Buckmark Dura-Wax Cap Brown Semi-Fitted
- Price
- $21.66
- Rating
- 4.7/5
- Reviews
- 606
- Age
- 18y ago

American Flag Trucker Hat - Snapback Hats for Men Women Baseball Cap - Breathable Mesh & Adjustable Fit for Casual Wear-Grey Green
- Price
- $18.73
- Rating
- 4.3/5
- Reviews
- 402
- Age
- 1y ago

Patriot Cap Slate Gray
- Price
- $16.18
- Rating
- 4.8/5
- Reviews
- 151
- Age
- 11y ago

American Flag Trucker Hat - Snapback Hat Baseball Cap for Men Women - Breathable Mesh Side Adjustable Fit - for Casual Wear Dark Gray/Black
- Price
- $15.82
- Rating
- 4.5/5
- Reviews
- 4,662
- Age
- 4y ago
Trending
estimated 90-day click momentum
Grunt Style 250th Commemorative Mens T-Shirt - (Midnight Navy X-Large)
- Price
- $29.90
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 5mo ago

Under Armour Mens Freedom Mid Trek Hat (989) UA Barren Camo/Black/Bayou One Size Fits All
- Price
- $23.37
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 1y ago

Grunt Style Veteran Flag Hat (One Size Gray)
- Price
- $24.44
- Rating
- 4.8/5
- Reviews
- 1,486
- Age
- 1y ago

KIRAAT 3 Pack American Flag Baseball Cap Unisex Low Profile USA Plain Dad Hat for MenWomen (BlackGreyGreen)
- Price
- $18.67
- Rating
- 4.2/5
- Reviews
- 369
- Age
- 4y ago

Browning 308256641: Cap Prowler Loden
- Price
- $21.32
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 5y ago
Newest
by launch date
Grunt Style 250th Commemorative Mens T-Shirt - (Midnight Navy X-Large)
- Price
- $29.90
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 5mo ago

Grunt Style Old Glory Patch Mesh Hat (One Size Brown Wash)
- Price
- $24.35
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 1y ago

Grunt Style Veteran Flag Hat (One Size Gray)
- Price
- $24.44
- Rating
- 4.8/5
- Reviews
- 1,486
- Age
- 1y ago

Under Armour Mens Freedom Mid Trek Hat (989) UA Barren Camo/Black/Bayou One Size Fits All
- Price
- $23.37
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 1y ago

American Flag Trucker Hat - Snapback Hats for Men Women Baseball Cap - Breathable Mesh & Adjustable Fit for Casual Wear-Grey Green
- Price
- $18.73
- Rating
- 4.3/5
- Reviews
- 402
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.
Brands
27 rising
Sellers
86
Est. top-5 brand share
73%
Top 20: 96%
Est. top-5 click share
23%
Top 20: 53%
Open market
23%
- Browning41%
- Grunt Style19%
- MixYoke7%
- Nine Line3%
- KBETHOS3%
- RONGJUN3%
Demand
Gun Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.3×
Search terms
Top Gun Hat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- browning hat73K/yr
- grunt style hat58K/yr
- grunt style hats for men24K/yr
- gun hat19K/yr
- browning hat for men22K/yr
- grunt style hats11K/yr
- gun hats for men14K/yr
- gun hats11K/yr
- browning hats10K/yr
- browning hats for men6K/yr
Reviews and returns
What reviews say buyers love and hate about Gun Hat
We read the reviews and the return reasons for every product selling here.
“Runs very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gun Hat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









