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Gulf of Mexico Hat

Fail

Shoppers spend an estimated $4K a year here, so Gulf of Mexico Hat is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$4K/yr19K searches / yr
90-day growth
-21.1%search demand this quarter
Competition
35%top-5 click share · 19 brands · 29 sellers

Flapen Score

Gulf of Mexico Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gulf of Mexico Hat is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gulf of Mexico Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Gulf of Mexico Hat 19K times last year and spent an estimated $4K. The top 5 brands take 74% of clicks. Demand peaks in Jun–Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-21.1%
Conversion, latest week
1.4%
Market size, estimated
$4Ka year
Peak month
July7.0× the quietest month
Top search term
gulf of mexico hat18K searches a year

02 · Price

A sale here is worth $14.14.

Listings sell for $14.14 on average, from $3.97 to $30.44. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $14.14 that is $0 to $1K a year per listing.

Average price
$14.14under the $15 to $100 sweet spot
Price range
$3.97–$30.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #40,770 within Baseball Caps. It carries 127 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
41%
Out of stock, average day
18.6%
Average rank
#40,770in Baseball Caps
Average rating
4.00 starsAmazon United States average 4.42 stars
Average reviews
127per listing
Listings tracked
46

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Gulf of Mexico Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

29

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

35%

Top 20: 76%

Open market

22%

  • Brand 135%
  • Brand 218%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Gulf of Mexico Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul · busiest ÷ quietest = 7.0×

Reviews and returns

What reviews say buyers love and hate about Gulf of Mexico Hat

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
54%of negative reviews mention “Size-Overall”
3.7%of orders come back
“did not fit”
A buyer, on “Size-Overall”54% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Gulf of Mexico Hat questions

Answered from the same tracked data.