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Gulf of America Hat

Fail

Shoppers spend an estimated $70K a year here, so Gulf of America Hat is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$70K/yr92K searches / yr
90-day growth
+13.5%search demand this quarter
Competition
56%top-5 click share · 10 brands · 12 sellers

Flapen Score

Gulf of America Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gulf of America Hat is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gulf of America Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Gulf of America Hat 92K times last year and spent an estimated $70K. The top 5 brands take 91% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
+13.5%
Conversion, latest week
2.7%
Market size, estimated
$70Ka year
Peak month
July18.7× the quietest month
Top search term
gulf of america hat77K searches a year

02 · Price

A sale here is worth $28.53.

Listings sell for $28.53 on average, from $5.63 to $46.77. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $28.53 that is $0 to $3K a year per listing.

Average price
$28.53inside the $15 to $100 sweet spot
Price range
$5.63–$46.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #50,894 within Baseball Caps. It carries 56 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
92%
Out of stock, average day
9.4%
Average rank
#50,894in Baseball Caps
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
56per listing
Listings tracked
24

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Gulf of America Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

12

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

7%

  • Brand 154%
  • Brand 224%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (4 brands, 7%)

Demand

Gulf of America Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 18.7×

Search terms

Top Gulf of America Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gulf of america hat77K/yr
  • gulf of america hat men5K/yr
  • golf of america hat4K/yr
  • gulf of america trucker hat2K/yr
  • gulf of america cap2K/yr
  • gulf of america hats2K/yr

Reviews and returns

What reviews say buyers love and hate about Gulf of America Hat

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
40%of negative reviews mention “Quality-Overall”
3.3%of orders come back
“Sent back very poor quality hats all sideways and uneven and fraying out of the box”
A buyer, on “Quality-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Gulf of America Hat questions

Answered from the same tracked data.