Guess Wallet for Men

Shoppers searched for this 365K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months

365K

Growth, 90 days vs prior 90

-3.7%

Conversion, latest week

1.2%

Market size, estimated

$97Ka year

Top search term

red wallet102K searches a year

Listings sell for $22.74 on average, from $7.05 to $119.34. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $22.74 that is $0 to $2K a year per listing.

Average price

$22.74inside the $15 to $100 sweet spot

Price range

$7.05–$119.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

5.9%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #198 within Wallets, Card Cases & Money Organizers. It carries 8,316 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#198in Wallets, Card Cases & Money Organizers

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

8,316per listing

Listings tracked

62

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months