Guess Backpack
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Great$68.41avg listing price — sweet spot $15–$100
Review moat
Good966.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$11.29–$262.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Returns
Bad5.8%return rate — above 5% kills the launch gate
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad$22K$22K/yr · 456K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Is guess backpack profitable on Amazon?
According to Flapen's Amazon United States niche tracking, guess backpack is a $22K/yr Amazon United States market (456K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 34/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
guess backpack market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $51K–$68K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #3,735
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 83%
- Out of stock
- 9.5%
- Avg brand age
- 36 months
- Avg seller age
- 148 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
13 rising
Sellers
53
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
18%
Top 20: 42%
Open market
2%
- Calvin Klein72%
- GUESS19%
- Michael Kors3%
- ALDO2%
- Amazon Essentials1%
- VANKEAN1%
- Open — no brand owns it (7 brands, 2%)
guess backpack demand & seasonality
Weekly Amazon search volume, last 28 weeks — -6.5% search growth over the last 90 days.Top guess backpack search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- cartera calvin klein para mujer71K/yr
- mochila guess para mujer47K/yr
- guess backpack48K/yr
- calvin klein crossbody bag41K/yr
- calvin klein gabrianna - bolso de hombro tipo cubo novedoso para mujer caramelo tamao nico7K/yr
- mochila calvin klein para mujer23K/yr
- calvin klein tote bag26K/yr
- morral guess para mujer21K/yr
- carteras para mujer calvin klein21K/yr
- michael kors mini backpack17K/yr
Top guess backpack products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Calvin Klein Millie 2 in 1 Triple Compartment Mini Satchel Crossbody Vanilla/Khaki/Caramel One Size
Calvin Klein$70.014.4★575 rev
GUESS Womens Eco Gemma Backpack Drawstring Flap Black
GUESS$82.404.8★193 rev
Calvin Klein Audrey Mini Bag Crossbody Brown/Khaki/Caramel One Size
Calvin Klein$58.324.6★184 rev
Calvin Klein Womens Lucy Triple Compartment Crossbody Vanilla/Khaki/Caramel Embossed One Size
Calvin Klein$53.024.6★1,294 rev
Calvin Klein Gabrianna Novelty Bucket Shoulder Bag Caramel
Calvin Klein$53.054.4★2,360 rev
Newest
by launch date
Guess Mens Warner Backpack Coffee Brown with Padded Laptop Compartment
GUESS$68.7224 rev
Manhattan II Backpack
GUESS$66.42171 rev
Manhattan II Backpack
GUESS$68.51171 rev
Calvin Klein Zoe Chain Tote Vanilla/Khaki/Dusty Blue One Size
Calvin Klein$78.7957 rev
Calvin Klein Zulle Organizational Camera Bag Crossbody Black/Silver One Size
Calvin Klein$60.5888 rev
Trending
90-day click momentum
Calvin Klein Womens Hadley Triple Compartment Crossbody Brown/Khaki/Caramel/White One Size
Calvin Klein$57.644.7★
Calvin Klein Zulle Organizational Camera Bag Crossbody Black/Silver One Size
Calvin Klein$60.584.5★
Calvin Klein Audrey Mini Bag Crossbody Brown/Khaki/Caramel One Size
Calvin Klein$58.324.6★
Calvin Klein Reyna Crossbody
Calvin Klein$44.454.6★
Calvin Klein Gabrianna Novelty Bucket Shoulder Bag Caramel
Calvin Klein$53.054.4★
What reviews say buyers love and hate about guess backpack
What buyers praise and complain about, mined from review topics.What buyers love
“This wallet feels very high quality”
“fits perfect”
“Color was pretty”
“Good value”
“The leather has a lovely”
“comfortable lots of storage”
“Is just as pictured”
“I really like the style”
“has a lot of card holders”
“Its comfortable”
What buyers complain about
“On the small side”
“Poor Quality”
“Not good the strap keep popping out”
“not great durability”
“The zippers are very cheap”
“the faux leather is already coming off”
“Not worth the price”
“Stiff”
“Also, the bag will be quite heavy if you decide to put your laptop in it plus everything else”
“For the price I felt like it looked and felt very cheap and plastic”
Top return reasons
Common guess backpack questions
- Is guess backpack profitable to sell on Amazon United States?
- The niche generates $22K/yr across 146 tracked products. 10 of 13 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Skip it (34/100).
- How competitive is the guess backpack niche?
- 13 brands and 53 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in guess backpack?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 5.8% — above our launch gate.
- What does it cost to enter the guess backpack niche?
- Listings span $11.29–$262.42; the average listing price is $68.41 (sweet spot $15–$100). The average incumbent carries 967 reviews — the moat a new listing must climb.