Guess
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Incredible6%top-5 click share — an open shelf
Avg price
Great$53.80avg listing price — sweet spot $15–$100
Market size
Good$697K$697K/yr · 9.3M searches
Review moat
Okay2,881.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$11.67–$288.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.9%return rate — above 5% kills the launch gate
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Is guess profitable on Amazon?
According to Flapen's Amazon United States niche tracking, guess is a $697K/yr Amazon United States market (9.3M searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
guess market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 13K–15K
- avg 0–100/product
- Revenue / yr
- $673K–$807K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #2,013
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 41%
- Out of stock
- 19.8%
- Avg brand age
- 38 months
- Avg seller age
- 141 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (6% combined) — an open shelf where new products get seen.Brands
43 rising
Sellers
74
Top-5 brand share
92%
Top 20: 98%
Top-5 click share
6%
Top 20: 19%
Open market
29%
- GUESS66%
- Calvin Klein2%
- ALDO1%
- Stratuxx Kaze1%
- Amazon Essentials1%
- Nautica0%
guess demand & seasonality
Weekly Amazon search volume, last 48 weeks — -1.1% search growth over the last 90 days.Top guess search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- guess1.6M/yr
- guess bags for women1.5M/yr
- sandalias guess para mujer911K/yr
- guess sandals for women521K/yr
- guess shoes for women866K/yr
- guess sandals291K/yr
- tenis guess para mujer605K/yr
- zapatos guess para mujer416K/yr
- sandalias guess221K/yr
- guess bag297K/yr
Top guess products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Trending
90-day click momentum
Guess Womens Avin Sandal Rose Gold 7.5
GUESS$28.834.7★
Guess Womens BINTAI Sandal Medium Brown Logo 210 9
GUESS$61.314.6★
Guess Womens Peers Sandal Black Logo 001 8
GUESS$35.784.8★
Brooke Shoulder Bag
GUESS$61.884.8★
Guess Womens Elyze Sandal Medium Blue Denim Logo 422 6
GUESS$38.524.7★
What reviews say buyers love and hate about guess
What buyers praise and complain about, mined from review topics.What buyers love
“The shoes fit well”
“Awesome quality”
“Comfortable and Cute”
“Great purchase for the price”
“The color is cute”
“style are amazing”
“Exactly as described”
“Decent material”
“it still looks as good as new”
“The shoe is overall lightweight”
What buyers complain about
“Little wide”
“Poor Quality”
“Straps are too short”
“Falling apart”
“painful”
“the alcohol smell some perfume has”
“the material it's made of is stiff”
“Not worth the price”
“Received a used bag”
“the zipper wouldn't work”
Top return reasons
Common guess questions
- Is guess profitable to sell on Amazon United States?
- The niche generates $697K/yr across 468 tracked products. 58 of 156 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the guess niche?
- 43 brands and 74 sellers compete. The top 5 products take 6% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in guess?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 4.9%.
- What does it cost to enter the guess niche?
- Listings span $11.67–$288.02; the average listing price is $53.80 (sweet spot $15–$100). The average incumbent carries 2,882 reviews — the moat a new listing must climb.