Gudetama
FailDemand is soft, at -20.7% this quarter, so Gudetama is a Fail.
- Flapen Score
- 37 / 100Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 4537
- Market size
- $151K/yr474K searches / yr
- 90-day growth
- -20.7%search demand this quarter
- Competition
- 78%top-5 click share · 10 brands · 16 sellers
Flapen Score
Gudetama against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gudetama is stronger. Inside it, weaker.
Market
The Gudetama market on Amazon at a glance
Shoppers on Amazon United States searched for Gudetama 474K times last year and spent an estimated $151K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 474K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.
- Searches, last 12 months
- 474K
- Growth, 90 days vs prior 90
- -20.7%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $151Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- gudetama351K searches a year
02 · Price
A sale here is worth $17.36.
Listings sell for $17.36 on average, from $4.57 to $41.65. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $17.36 that is $2K to $4K a year per listing.
- Average price
- $17.36inside the $15 to $100 sweet spot
- Price range
- $4.57–$41.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #14,503 within Fashion Backpacks. It carries 552 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 8.9%
- Average rank
- #14,503in Fashion Backpacks
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 552per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Gudetama products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AI ACCESSORY INNOVATIONS Gudetama Big Face Mini Cosplay PU Backpack Purse Sanrio Shoulder Bag with Epoxy Filled Metal Gudetama Charm 10.5 Inch Faux Leather
- Price
- $41.65
- Rating
- 4.8/5
- Reviews
- 464
- Age
- 1y ago
![Hamee Sanrio Gudetama Lazy Egg Cute Water Filled Squishy (Series 2) [Box Mini Fidget Stocking Stuffers Birthday Gift Bag Party Favors Basket Filler Stress Relief] - 1 Pc. (Mystery - Blind Capsule)](https://m.media-amazon.com/images/I/41KhgvHSJcL.jpg)
Hamee Sanrio Gudetama Lazy Egg Cute Water Filled Squishy (Series 2) [Box Mini Fidget Stocking Stuffers Birthday Gift Bag Party Favors Basket Filler Stress Relief] - 1 Pc. (Mystery - Blind Capsule)
- Price
- $11.90
- Rating
- 4.5/5
- Reviews
- 217
- Age
- 9mo ago

Gudetama All-Over Character Print Womens Yellow Sleep Pajama Pants-XL
- Price
- $22.12
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 2y ago

Jazwares Hello Kitty and Friends - 8 Gudetama Squishy Plush Relaxing in an Egg Shell - Officially Licensed Sanrio Product Ages 6+
- Price
- $6.40
- Rating
- 4.8/5
- Reviews
- 482
- Age
- 1y ago

Squishmallows Original 8-Inch Gudetama The Lazy Egg - Official Jazwares Plush - Collectible Soft & Squishy Sanrio Easter Egg Stuffed Animal Toy - Add to Your Squad - Gift for Kids Girls & Boys
- Price
- $17.95
- Rating
- 4.8/5
- Reviews
- 275
- Age
- 5y ago
Trending
estimated 90-day click momentum
Hamee SquiSHU Buddy Sanrio Gudetama the Lazy Egg Cute Birthday Gift Official Merchandise Toys for Kids & Adult Model Jumbo Squishy for Collectors
- Price
- $24.46
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 1mo ago

60pcs Japanese Lazy Egg Gudetam Stickers Mixed Pack Anime Sticker for Teens Waterproof Stickers for Water Bottle Laptop Luggage Helmet Skateboard Guitar (Gudetam)
- Price
- $6.05
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 4mo ago
![[Limited Edition] iFace Sanrio Series Silicone Protective Cover Compatible with Apple AirTag/AirTag 2 Holder [Cute Character Case ] [Carabiner Keychain Clip Included] - Gudetama](https://m.media-amazon.com/images/I/41CdpDsgXRL.jpg)
[Limited Edition] iFace Sanrio Series Silicone Protective Cover Compatible with Apple AirTag/AirTag 2 Holder [Cute Character Case ] [Carabiner Keychain Clip Included] - Gudetama
- Price
- $16.45
- Rating
- 4.8/5
- Reviews
- 1,765
- Age
- 4mo ago

AI ACCESSORY INNOVATIONS Gudetama Big Face Mini Cosplay PU Backpack Purse Sanrio Shoulder Bag with Epoxy Filled Metal Gudetama Charm 10.5 Inch Faux Leather
- Price
- $41.65
- Rating
- 4.8/5
- Reviews
- 464
- Age
- 1y ago
![Hamee Sanrio Gudetama Lazy Egg Cute Water Filled Squishy (Series 2) [Box Mini Fidget Stocking Stuffers Birthday Gift Bag Party Favors Basket Filler Stress Relief] - 1 Pc. (Mystery - Blind Capsule)](https://m.media-amazon.com/images/I/41KhgvHSJcL.jpg)
Hamee Sanrio Gudetama Lazy Egg Cute Water Filled Squishy (Series 2) [Box Mini Fidget Stocking Stuffers Birthday Gift Bag Party Favors Basket Filler Stress Relief] - 1 Pc. (Mystery - Blind Capsule)
- Price
- $11.90
- Rating
- 4.5/5
- Reviews
- 217
- Age
- 9mo ago
Newest
by launch date
Hamee SquiSHU Buddy Sanrio Gudetama the Lazy Egg Cute Birthday Gift Official Merchandise Toys for Kids & Adult Model Jumbo Squishy for Collectors
- Price
- $24.46
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 1mo ago

60pcs Japanese Lazy Egg Gudetam Stickers Mixed Pack Anime Sticker for Teens Waterproof Stickers for Water Bottle Laptop Luggage Helmet Skateboard Guitar (Gudetam)
- Price
- $6.05
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 4mo ago
![[Limited Edition] iFace Sanrio Series Silicone Protective Cover Compatible with Apple AirTag/AirTag 2 Holder [Cute Character Case ] [Carabiner Keychain Clip Included] - Gudetama](https://m.media-amazon.com/images/I/41CdpDsgXRL.jpg)
[Limited Edition] iFace Sanrio Series Silicone Protective Cover Compatible with Apple AirTag/AirTag 2 Holder [Cute Character Case ] [Carabiner Keychain Clip Included] - Gudetama
- Price
- $16.45
- Rating
- 4.8/5
- Reviews
- 1,765
- Age
- 4mo ago
![Hamee Sanrio Gudetama Lazy Egg Cute Water Filled Squishy (Series 2) [Box Mini Fidget Stocking Stuffers Birthday Gift Bag Party Favors Basket Filler Stress Relief] - 1 Pc. (Mystery - Blind Capsule)](https://m.media-amazon.com/images/I/41KhgvHSJcL.jpg)
Hamee Sanrio Gudetama Lazy Egg Cute Water Filled Squishy (Series 2) [Box Mini Fidget Stocking Stuffers Birthday Gift Bag Party Favors Basket Filler Stress Relief] - 1 Pc. (Mystery - Blind Capsule)
- Price
- $11.90
- Rating
- 4.5/5
- Reviews
- 217
- Age
- 9mo ago

GUND Sanrio Gudetama The Lazy Egg 5-Inch Food Squishy Stuffed Toy
- Price
- $12.05
- Rating
- 4.7/5
- Reviews
- 115
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
16
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
12%
- AI ACCESSORY INNOVATIONS47%
- Hamee14%
- Jazwares10%
- Bioworld8%
- Squishmallows5%
- GUND4%
- Open — no brand owns it (4 brands, 12%)
Demand
Gudetama search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Gudetama search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gudetama351K/yr
- gudetama plush58K/yr
- gudetama squishy10K/yr
- gudetama stuff20K/yr
- gudetama blind box8K/yr
- gudetama merch6K/yr
- lazy egg7K/yr
- gudetama bag5K/yr
- gudetama pajamas5K/yr
- gudetama costume4K/yr
Reviews and returns
What reviews say buyers love and hate about Gudetama
We read the reviews and the return reasons for every product selling here.
“I do this 16.99 is a bit expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gudetama questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









