Is gudetama profitable to sell on Amazon United States?

The niche generates $151K/yr across 12 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Skip it (37/100).

How competitive is the gudetama niche?

10 brands and 16 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in gudetama?

Top complaints mined from reviews: Value For Money, Thickness, Size-Overall. The return rate is 1.7%.

When does demand for gudetama peak?

Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.

What does it cost to enter the gudetama niche?

Listings span $4.57–$41.65; the average listing price is $17.36 (sweet spot $15–$100). The average incumbent carries 552 reviews — the moat a new listing must climb.

Gudetama

Skip it

Soft demand (-20.7% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.7%

return rate — above 5% kills the launch gate

Avg price

Great$17.36

avg listing price — sweet spot $15–$100

Review moat

Good551.58

avg incumbent reviews — the moat a new listing must climb

Price range

Good$4.57–$41.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Market size

Okay$151K

$151K/yr · 474K searches

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad78%

top-5 click share — a locked-up shelf

Growth

Bad-20.7%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

Is gudetama profitable on Amazon?

According to Flapen's Amazon United States niche tracking, gudetama is a $151K/yr Amazon United States market (474K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

gudetama market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $174K–$217K; units × avg price
Conversion rate: 1.8%
Avg BSR: #14,503
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 8.9%
Avg brand age: 31 months
Avg seller age: 154 days

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

12%

AI ACCESSORY INNOVATIONS47%
Hamee14%
Jazwares10%
Bioworld8%
Squishmallows5%
GUND4%
Open — no brand owns it (4 brands, 12%)

gudetama demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Open Trend

Top gudetama search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

gudetama351K/yr -20.9%0.7% conv.
gudetama plush58K/yr -23.8%1.4% conv.
gudetama squishy10K/yr +32.6%1.4% conv.
gudetama stuff20K/yr -32.8%0.6% conv.
gudetama blind box8K/yr -25.7%0.7% conv.
gudetama merch6K/yr -38.0%0.3% conv.
lazy egg7K/yr -38.7%0.4% conv.
gudetama bag5K/yr -18.4%0.2% conv.
gudetama pajamas5K/yr -27.6%0.1% conv.
gudetama costume4K/yr -11.1%0.0% conv.

All search terms

Top gudetama products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AI ACCESSORY INNOVATIONS Gudetama Big Face Mini Cosplay PU Backpack Purse Sanrio Shoulder Bag with Epoxy Filled Metal Gudetama Charm 10.5 Inch Faux Leather

AI ACCESSORY INNOVATIONS$41.654.8★464 rev

Hamee Sanrio Gudetama Lazy Egg Cute Water Filled Squishy (Series 2) [Box Mini Fidget Stocking Stuffers Birthday Gift Bag Party Favors Basket Filler Stress Relief] - 1 Pc. (Mystery - Blind Capsule)

Hamee$11.904.5★217 rev

Gudetama All-Over Character Print Womens Yellow Sleep Pajama Pants-XL

Bioworld$22.124.5★52 rev

Jazwares Hello Kitty and Friends - 8 Gudetama Squishy Plush Relaxing in an Egg Shell - Officially Licensed Sanrio Product Ages 6+

Jazwares$6.404.8★482 rev

Squishmallows Original 8-Inch Gudetama The Lazy Egg - Official Jazwares Plush - Collectible Soft & Squishy Sanrio Easter Egg Stuffed Animal Toy - Add to Your Squad - Gift for Kids Girls & Boys

Squishmallows$17.954.8★275 rev

Newest

by launch date

Hamee SquiSHU Buddy Sanrio Gudetama the Lazy Egg Cute Birthday Gift Official Merchandise Toys for Kids & Adult Model Jumbo Squishy for Collectors

Hamee$24.4629 rev

1mo ago

60pcs Japanese Lazy Egg Gudetam Stickers Mixed Pack Anime Sticker for Teens Waterproof Stickers for Water Bottle Laptop Luggage Helmet Skateboard Guitar (Gudetam)

SBOBUY$6.0553 rev

4mo ago

[Limited Edition] iFace Sanrio Series Silicone Protective Cover Compatible with Apple AirTag/AirTag 2 Holder [Cute Character Case ] [Carabiner Keychain Clip Included] - Gudetama

iFace$16.451,765 rev

4mo ago

Hamee Sanrio Gudetama Lazy Egg Cute Water Filled Squishy (Series 2) [Box Mini Fidget Stocking Stuffers Birthday Gift Bag Party Favors Basket Filler Stress Relief] - 1 Pc. (Mystery - Blind Capsule)

Hamee$11.90217 rev

9mo ago

GUND Sanrio Gudetama The Lazy Egg 5-Inch Food Squishy Stuffed Toy

GUND$12.05115 rev

1y ago

What reviews say buyers love and hate about gudetama

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall14%

“This is a good sized plush that fits in her bookcase/shelf”

Quality-Overall12%

“The quality is amazing”

Ease Of Use10%

“Fully automated of ease of use”

Value For Money9%

“good price”

Durability8%

“They are very durable”

Fun/Entertainment Experience6%

“The Laziest Egg”

Advertised Vs Actual Product6%

“Exactly as advertised”

Soft Feel5%

“soft cute as advertisement says”

Gifting Purpose4%

“Great gift”

Strength4%

“Sturdy”

What buyers complain about

Value For Money21%

“I do this 16.99 is a bit expensive”

Thickness13%

“It wasnt as thick”

Size-Overall13%

“Bigger than I realized”

Quality-Overall6%

“poor quality very though and stiff”

Material Quality6%

“Not good quality material”

Durability4%

“The only thing Im concerned about, durability wise, is that the loop that connects to the keyring is a little thin”

Adhesion/Stickiness3%

“sticky substance that was oily to the touch”

Top return reasons

Size-Overall38%

Hard Feel13%

Advertised Vs Actual Product12%

Material Quality8%

Quality-Overall5%

Smell5%

Value For Money3%

Functionality-Overall3%

Comfort-Overall3%

Color3%

Common gudetama questions

Is gudetama profitable to sell on Amazon United States?: The niche generates $151K/yr across 12 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Skip it (37/100).
How competitive is the gudetama niche?: 10 brands and 16 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in gudetama?: Top complaints mined from reviews: Value For Money, Thickness, Size-Overall. The return rate is 1.7%.
When does demand for gudetama peak?: Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the gudetama niche?: Listings span $4.57–$41.65; the average listing price is $17.36 (sweet spot $15–$100). The average incumbent carries 552 reviews — the moat a new listing must climb.