Gucci Scarf

Shoppers searched for this 527K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $213K a year.

Searches, last 12 months

527K

Growth, 90 days vs prior 90

-8.8%

Conversion, latest week

1.4%

Market size, estimated

$213Ka year

Peak month

December2.0× the quietest month

Top search term

coach scarf111K searches a year

Listings sell for $29.14 on average, from $4.29 to $92.46. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $29.14 that is $0 to $3K a year per listing.

Average price

$29.14inside the $15 to $100 sweet spot

Price range

$4.29–$92.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

4.2%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #6,736 within Scarves & Wraps. It carries 467 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

98%

Out of stock, average day

4.5%

Average rank

#6,736in Scarves & Wraps

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

467per listing

Listings tracked

102

21 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

21

Successful launches

4Amazon's first-year sales bar

Average brand age

36 months