Gucci
FailProducts sell for $642.14 on average, outside the sweet spot, so Gucci is a Fail.
- Flapen Score
- 47 / 100Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 4547
- Market size
- $9.5M/yr5.1M searches / yr
- 90-day growth
- +8.1%search demand this quarter
- Competition
- 29%top-5 click share · 21 brands · 64 sellers
Flapen Score
Gucci against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gucci is stronger. Inside it, weaker.
Market
The Gucci market on Amazon at a glance
Shoppers on Amazon United States searched for Gucci 5.1M times last year and spent an estimated $9.5M. The top 5 brands take 87% of clicks. Demand peaks in Jun–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 5.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.5M a year.
- Searches, last 12 months
- 5.1M
- Growth, 90 days vs prior 90
- +8.1%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $9.5Ma year
- Peak month
- June1.6× the quietest month
- Top search term
- gucci1.7M searches a year
02 · Price
A sale here is worth $642.14.
Listings sell for $642.14 on average, from $8.36 to $7524.62. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $642.14 that is $64K to $161K a year per listing.
- Average price
- $642.14above the $15 to $100 sweet spot
- Price range
- $8.36–$7524.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $64K–$161K
- Returns
- 6.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #5,572 within Sunglasses & Eyewear Accessories. It carries 939 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 96%
- Out of stock, average day
- 11.8%
- Average rank
- #5,572in Sunglasses & Eyewear Accessories
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 939per listing
- Listings tracked
- 75
04 · Newcomers
5 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 18
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Gucci products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
21 falling
Sellers
64
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
29%
Top 20: 60%
Open market
11%
- Brand 156%
- Brand 221%
- Brand 37%
- Brand 42%
- Brand 52%
- Brand 62%
- Open — no brand owns it (15 brands, 11%)
Demand
Gucci search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Dec · busiest ÷ quietest = 1.6×
Search terms
Top Gucci search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gucci1.7M/yr
- gucci sunglasses women890K/yr
- gucci bag729K/yr
- gucci bags for women419K/yr
- gucci sunglasses211K/yr
- gucci crossbody bags for women139K/yr
- gucci purse167K/yr
- gucci glasses104K/yr
- lentes gucci para mujer87K/yr
- gucci glasses for women99K/yr
Reviews and returns
What reviews say buyers love and hate about Gucci
We read the reviews and the return reasons for every product selling here.
“Small in size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gucci questions
Answered from the same tracked data.









