Is guayabera shirts for men profitable to sell on Amazon United States?

The niche generates $186K/yr across 75 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is +52.9%. Flapen's verdict: Worth a look (53/100).

How competitive is the guayabera shirts for men niche?

18 brands and 26 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in guayabera shirts for men?

Top complaints mined from reviews: Size-Overall, Material Quality, Advertised Vs Actual Product. The return rate is 11.7% — above our launch gate.

When does demand for guayabera shirts for men peak?

Demand peaks in May–Jun–Jul; the busiest month runs 2.4× the quietest.

What does it cost to enter the guayabera shirts for men niche?

Listings span $14.18–$93.95; the average listing price is $25.27 (sweet spot $15–$100). The average incumbent carries 1,687 reviews — the moat a new listing must climb.

Guayabera Shirts for Men

Worth a look

Shows a sweet-spot price point ($25.27 avg), but high returns (11.7%) keeps it on the watch list.

Avg price

Incredible$25.27

avg listing price — sweet spot $15–$100

Price range

Great$14.18–$93.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great26%

top-5 click share — an open shelf

Growth

Good+52.9%

90-day search growth — must beat 0% to launch

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,686.87

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$186K

$186K/yr · 1.4M searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.7%

return rate — above 5% kills the launch gate

Signals High Returns

Is guayabera shirts for men profitable on Amazon?

According to Flapen's Amazon United States niche tracking, guayabera shirts for men is a $186K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 53/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

guayabera shirts for men market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $152K–$202K; units × avg price
Conversion rate: 0.5%
Avg BSR: #538
Page quality: 0%
Prime: 99%
Sponsored: 97%
Out of stock: 0.4%
Avg brand age: 38 months
Avg seller age: 166 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

18 rising

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

26%

Top 20: 61%

Open market

23%

COOFANDY26%
VATPAVE19%
Runcati11%
JOGAL10%
Lion Nardo6%
JEMLDL5%

guayabera shirts for men demand & seasonality

Weekly Amazon search volume, last 104 weeks — +52.9% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×

Open Trend

Top guayabera shirts for men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

guayabera shirts for men470K/yr +63.6%0.4% conv.
guayabera151K/yr +56.5%0.3% conv.
guayabera for men87K/yr +56.0%0.3% conv.
cubavera mens shirts113K/yr +41.8%0.2% conv.
cuban shirts for men90K/yr +32.9%0.3% conv.
mens guayabera shirts54K/yr +73.8%0.3% conv.
chacabanas para hombres53K/yr +42.1%0.1% conv.
cubavera50K/yr +55.8%0.1% conv.
guayabera shirt45K/yr +43.1%0.2% conv.
guallaveras de hombre elegantes39K/yr +41.4%0.1% conv.

All search terms

Top guayabera shirts for men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VATPAVE Mens Short Sleeve Button Down Cuban Guayabera Shirts Medium White

VATPAVE$25.444.4★4,709 rev

JOGAL Mens Guayabera Shirts Cuban Short Sleeve Casual Button Down Beach Shirt LightKhaki Large

JOGAL$19.644.5★626 rev

COOFANDY Mens Cuban Guayabera Shirt Short Sleeve Button Down Shirts Casual Summer Beach Linen Shirts A-White

COOFANDY$25.764.5★1,417 rev

Lion Nardo Guayabera Linen Shirts for Men Short Sleeve Button Down Shirt Plain White

Lion Nardo$20.864.4★294 rev

Mojito Collection Mens 100% Linen Four-Pocket Long Sleeve Guayabera Shirt White

Mojito Collection$67.224.4★43 rev

Newest

by launch date

JEMLDL Mens Guayabera Cuban Shirt Cotton Linen Short Sleeve Button Down Light Collared Casual Business Wedding Outfits Navy Blue L

JEMLDL$21.7852 rev

4mo ago

Mens Black Cuban Guayabera Short Sleeve Button Up Shirt Casual Beach

Alimens & Gentle$18.0048 rev

6mo ago

COOFANDY Mens Linen Guayabera Shirts Cuban Button Down Short Sleeve Shirt Casual Summer Beach Shirts White

COOFANDY$20.09133 rev

6mo ago

Runcati Mens Linen Cuban Guayabera Shirts Button Down Short Sleeve Shirt Cotton Hippie Summer Beach Vacation Shirts White

Runcati$14.91223 rev

8mo ago

Lion Nardo Guayabera Linen Shirts for Men Short Sleeve Button Down Shirt Plain White

Lion Nardo$20.86294 rev

1y ago

What reviews say buyers love and hate about guayabera shirts for men

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall28%

“Fit size is accurate”

Quality-Overall16%

“Good Quality”

Comfort-Overall10%

“very comfortable”

Material Quality9%

“Fantastic material”

Color5%

“and color accurate”

Shape/Style5%

“Comfort with great style”

Weight Light4%

“Lightweight Cuban Summer Shirt”

Soft Feel3%

“It has a buttery soft feel”

Value For Money3%

“Well worth the price”

Breathability3%

“breathes nicely”

What buyers complain about

Size-Overall26%

“Runs a little small”

Material Quality9%

“Horrible material”

Advertised Vs Actual Product8%

“Not as advertised”

Quality-Overall6%

“the overall feel just screams CHEAP”

Value For Money5%

“I looked expensive”

Wrinkles3%

“It's cloth is extremely wrinkle prone”

Sleeve Fit3%

“The short sleeves are quite short for a man”

Thickness2%

“Stylish, Just Know Its Thin”

Thin2%

“Also pretty thin/see through”

Gap/Hole2%

“Bottons bigger than the button holes”

Top return reasons

Size-Overall47%

Chest Fit9%

Material Quality7%

Length6%

Color5%

Shoulder Fit4%

Waist Fit4%