- Flapen Score
- 42 / 100Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 4542
- Market size
- $125K/yr110K searches / yr
- 90-day growth
- -24.2%search demand this quarter
- Competition
- 62%top-5 click share · 18 brands · 20 sellers
Flapen Score
Gru Scarf against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gru Scarf is stronger. Inside it, weaker.
Market
The Gru Scarf market on Amazon at a glance
Shoppers on Amazon United States searched for Gru Scarf 110K times last year and spent an estimated $125K. The top 5 brands take 65% of clicks. Demand peaks in Oct–Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 10.8% of those searches ended in a purchase.
Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.
- Searches, last 12 months
- 110K
- Growth, 90 days vs prior 90
- -24.2%
- Conversion, latest week
- 10.8%
- Market size, estimated
- $125Ka year
- Peak month
- October73.2× the quietest month
- Top search term
- gru scarf58K searches a year
02 · Price
A sale here is worth $10.49.
Listings sell for $10.49 on average, from $6.64 to $18.98. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $10.49 that is $3K to $5K a year per listing.
- Average price
- $10.49under the $15 to $100 sweet spot
- Price range
- $6.64–$18.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$5K
- Returns
- 6.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #702 within Scarves. It carries 516 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 7.4%
- Average rank
- #702in Scarves
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 516per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Gru Scarf products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
20
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
28%
- Brand 122%
- Brand 214%
- Brand 311%
- Brand 410%
- Brand 58%
- Brand 67%
Demand
Gru Scarf search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 73.2×
Search terms
Top Gru Scarf search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gru scarf58K/yr
- gru scarf despicable me9K/yr
- black and grey scarf11K/yr
- grey and black striped scarf5K/yr
- black and gray striped scarf7K/yr
- black and gray scarf6K/yr
- grey and black scarf3K/yr
- black and grey striped scarf9K/yr
- gray and black striped scarf3K/yr
Reviews and returns
What reviews say buyers love and hate about Gru Scarf
We read the reviews and the return reasons for every product selling here.
“Thin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gru Scarf questions
Answered from the same tracked data.









