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Gru Scarf

Fail

Demand is soft, at -24.2% this quarter, so Gru Scarf is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$125K/yr110K searches / yr
90-day growth
-24.2%search demand this quarter
Competition
62%top-5 click share · 18 brands · 20 sellers

Flapen Score

Gru Scarf against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gru Scarf is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gru Scarf market on Amazon at a glance

Shoppers on Amazon United States searched for Gru Scarf 110K times last year and spent an estimated $125K. The top 5 brands take 65% of clicks. Demand peaks in Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-24.2%
Conversion, latest week
10.8%
Market size, estimated
$125Ka year
Peak month
October73.2× the quietest month
Top search term
gru scarf58K searches a year

02 · Price

A sale here is worth $10.49.

Listings sell for $10.49 on average, from $6.64 to $18.98. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $10.49 that is $3K to $5K a year per listing.

Average price
$10.49under the $15 to $100 sweet spot
Price range
$6.64–$18.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #702 within Scarves. It carries 516 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
7.4%
Average rank
#702in Scarves
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
516per listing
Listings tracked
19

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Gru Scarf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

20

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

28%

  • Brand 122%
  • Brand 214%
  • Brand 311%
  • Brand 410%
  • Brand 58%
  • Brand 67%

Demand

Gru Scarf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 73.2×

Search terms

Top Gru Scarf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gru scarf58K/yr
  • gru scarf despicable me9K/yr
  • black and grey scarf11K/yr
  • grey and black striped scarf5K/yr
  • black and gray striped scarf7K/yr
  • black and gray scarf6K/yr
  • grey and black scarf3K/yr
  • black and grey striped scarf9K/yr
  • gray and black striped scarf3K/yr

Reviews and returns

What reviews say buyers love and hate about Gru Scarf

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Warmth”
18%of negative reviews mention “Thickness”
6.7%of orders come back
“Thin”
A buyer, on “Thickness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Gru Scarf questions

Answered from the same tracked data.