Gru Mask
Skip itA small market ($6K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible86.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$25.58avg listing price — sweet spot $15–$100
Price range
Great$9.36–$48.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Competition
Bad89%top-5 click share — a locked-up shelf
Returns
Bad9.5%return rate — above 5% kills the launch gate
Market size
Bad$6K$6K/yr · 32K searches
Is gru mask profitable on Amazon?
According to Flapen's Amazon United States niche tracking, gru mask is a $6K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 31/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
gru mask market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $13K–$19K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #2,342
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 43%
- Out of stock
- 11.5%
- Avg brand age
- 28 months
- Avg seller age
- 191 days
Competition: brands, sellers & click share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
26
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Disguise36%
- Eybila25%
- PPER-Jie15%
- Buyoem12%
- Spirit Halloween6%
- HEYFIZZ5%
gru mask demand & seasonality
Weekly Amazon search volume, last 38 weeks — -9.6% search growth over the last 90 days.Top gru mask products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eybila Adult Costume Accessories Mens Winter Knitted Scarf Black and Grey Striped Halloween Cosplay Party Supplies
Eybila$9.364.9★38 rev
Gru Costume Kit Official Minions Gru Adult Costume Mask and Scarf Single Size Mens Halloween Costume Accessories Multicolored
Disguise$29.923.5★251 rev
Adult Black Gray Striped Scarf Costume with Nose for Halloween Cosply Accessory Set
PPER-Jie$12.153.4★31 rev
Gru Costume Black Gray Striped Scarf Accessories Set Halloween Gru Cosplay Costume for Adult Men (Gru Costume Accessories XL)
Buyoem$48.144.0★13 rev
Disguise Gru Deluxe Adult Mask One Size Adult
Disguise$30.794.0★31 rev
Newest
by launch date
Spirit Halloween Minions Adult Gru Costume Kit Officially Licensed Unisex Adult ONE Size FITS Most Standard Multicolor
Spirit Halloween$32.520 rev
Gru Costume Black Gray Striped Scarf Accessories Set Halloween Gru Cosplay Costume for Adult Men (Gru Costume Accessories XL)
Buyoem$48.1413 rev
Eybila Adult Costume Accessories Mens Winter Knitted Scarf Black and Grey Striped Halloween Cosplay Party Supplies
Eybila$9.3638 rev
Adult Black Gray Striped Scarf Costume with Nose for Halloween Cosply Accessory Set
PPER-Jie$12.1531 rev
HEYFIZZ 4 Pcs Halloween Costume Accessories for Adult Black Gray Striped Scarf/Fake Nose/Bald Cap for Men Cosplay Set
HEYFIZZ$16.17241 rev
Trending
90-day click momentumSpirit Halloween Minions Adult Gru Costume Kit Officially Licensed Unisex Adult ONE Size FITS Most Standard Multicolor
Spirit Halloween$32.520.0★
Gru Costume Black Gray Striped Scarf Accessories Set Halloween Gru Cosplay Costume for Adult Men (Gru Costume Accessories XL)
Buyoem$48.144.0★
Adult Black Gray Striped Scarf Costume with Nose for Halloween Cosply Accessory Set
PPER-Jie$12.153.4★
Eybila Adult Costume Accessories Mens Winter Knitted Scarf Black and Grey Striped Halloween Cosplay Party Supplies
Eybila$9.364.9★
HEYFIZZ 4 Pcs Halloween Costume Accessories for Adult Black Gray Striped Scarf/Fake Nose/Bald Cap for Men Cosplay Set
HEYFIZZ$16.174.2★
What reviews say buyers love and hate about gru mask
What buyers praise and complain about, mined from review topics.What buyers love
“thats expected”
“The scarf was amazing quality”
“Really made me look like him”
What buyers complain about
“The bald cap just doesnt fit on my head well”
Top return reasons
Common gru mask questions
- Is gru mask profitable to sell on Amazon United States?
- The niche generates $6K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Skip it (31/100).
- How competitive is the gru mask niche?
- 6 brands and 26 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in gru mask?
- Top complaints mined from reviews: Size-Overall. The return rate is 9.5% — above our launch gate.
- What does it cost to enter the gru mask niche?
- Listings span $9.36–$48.14; the average listing price is $25.58 (sweet spot $15–$100). The average incumbent carries 86 reviews — the moat a new listing must climb.