Is gru costume profitable to sell on Amazon United States?

The niche generates $685K/yr across 28 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +19.1%. Flapen's verdict: Worth a look (61/100).

How competitive is the gru costume niche?

18 brands and 38 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in gru costume?

Top complaints mined from reviews: Size-Overall, Comfort-Overall, Sweat Resistance. The return rate is 10.4% — above our launch gate.

When does demand for gru costume peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 116.7× the quietest.

What does it cost to enter the gru costume niche?

Listings span $7.10–$64.59; the average listing price is $28.50 (sweet spot $15–$100). The average incumbent carries 198 reviews — the moat a new listing must climb.

Gru Costume

Worth a look

Shows a sweet-spot price point ($28.50 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$28.50

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Great197.75

avg incumbent reviews — the moat a new listing must climb

Price range

Great$7.10–$64.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Market size

Good$685K

$685K/yr · 554K searches

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Growth

Okay+19.1%

90-day search growth — must beat 0% to launch

Returns

Bad10.4%

return rate — above 5% kills the launch gate

Signals Low Review Barrier High Returns

Is gru costume profitable on Amazon?

According to Flapen's Amazon United States niche tracking, gru costume is a $685K/yr Amazon United States market (554K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 61/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

gru costume market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: $570K–$713K; units × avg price
Conversion rate: 4.3%
Avg BSR: #1,843
Page quality: 0%
Prime: 93%
Sponsored: 68%
Out of stock: 17.8%
Avg brand age: 33 months
Avg seller age: 176 days

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

44%

Top 20: 94%

Open market

19%

Buyoem34%
VFGONU21%
Disguise7%
HEYFIZZ7%
Eybila6%
MEEZY6%

gru costume demand & seasonality

Weekly Amazon search volume, last 104 weeks — +19.1% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 116.7×

Open Trend

Top gru costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

gru costume288K/yr +35.9%4.1% conv.
gru costume adult160K/yr -4.7%3.9% conv.
gru costume kids25K/yr -14.0%2.8% conv.
gru outfit5K/yr +58.3%7.2% conv.
gru halloween costume13K/yr +77.0%1.0% conv.
adult gru costume8K/yr +41.7%2.1% conv.
gru adult costume4K/yr +40.1%2.3% conv.
kids gru costume6K/yr +0.9%3.2% conv.
grew costume5K/yr -4.1%1.6% conv.
gru costumes4K/yr -11.6%2.3% conv.

All search terms

Top gru costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Men Costume Outfit Uniform Men Coat Pants Full Set Halloween (Black Medium)

VFGONU$44.303.8★22 rev

Gru Costume Black Gray Striped Scarf Accessories Set Halloween Gru Cosplay Costume for Adult Men (Gru Costume Accessories XL)

Buyoem$48.144.0★13 rev

Men Costume Outfit Uniform Men Coat Pants Full Set Halloween (US Alpha X-Large Regular Regular Black)

VFGONU$43.933.8★22 rev

Gru Costume Black Gray Striped Scarf Accessories Set Halloween Gru Cosplay Costume for Adult Men (Gru Costume Accessories S)

Buyoem$48.204.0★13 rev

HEYFIZZ 4 Pcs Halloween Costume Accessories for Adult Black Gray Striped Scarf/Fake Nose/Bald Cap for Men Cosplay Set

HEYFIZZ$16.174.2★241 rev

Newest

by launch date

Bald Cap Gru Costume 3 PCS Halloween Costumes Include Bald Caps Scarf and Hair Nets Halloween Costumes for Adults for Cosplay Halloween Carnival and Parties Use by Those Aged 15 and Above Black

QYANGG$21.490 rev

2mo ago

Gru Costume Black Gray Striped Scarf Accessories Set Halloween Gru Cosplay Costume for Adult Men (Gru Costume Accessories L)

Buyoem$46.1013 rev

4mo ago

BOXPATH 4 Pcs Halloween Costume Accessories for Adult Bald Cap/Fake Nose/Black Gray Striped Scarf for Men Cosplay Dress Up

BOXPATH$14.108 rev

6mo ago

Men Costume Outfit Uniform Men Coat Pants Full Set Halloween (US Alpha X-Large Regular Regular Black)

VFGONU$43.9322 rev

11mo ago

Men Costume Outfit Uniform Men Coat Pants Full Set Halloween (Black Medium)

VFGONU$44.3022 rev

11mo ago

What reviews say buyers love and hate about gru costume

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product19%

“Did the job”

Quality-Overall11%

“The scarf was amazing quality”

Ease Of Use8%

“Quick and recognizable costume with little effort”

Color7%

“and the color is amazing and so is the quality and easy to put on and use and the price is good for what you get”

Weight Light7%

“The pieces are lightweight”

Value For Money6%

“For the price its what youd expect”

Size-Overall6%

“It fits well”

Shape/Style3%

“and really helps sell the look”

Soft Feel3%

“Its long, and very soft, it ties the whole Gru costume together well”

Stretchability/Expandability/Elasticity2%

“the elastic band is a simple”

What buyers complain about

Size-Overall25%

“the cap was too big”

Comfort-Overall15%

“Uncomfortable”

Sweat Resistance13%

“Cap made my head super sweaty”

Material Quality6%

“Cheap material and cheap looking”

Thickness6%

“The scarf is thin”

Ease Of Use3%

“the nose was difficult to keep”

Smell2%

“.Of note it has a strong odor”

Quality-Overall2%

“Quality not as expected”

Shape/Style1%

“not even close to the right shape”

Top return reasons

Size-Overall55%

Quality-Overall10%

Advertised Vs Actual Product5%

Comfort-Overall5%

Material Quality4%

Value For Money3%

Color3%

Functionality-Overall3%

Defective Material/Parts3%

Length2%

Common gru costume questions

Is gru costume profitable to sell on Amazon United States?: The niche generates $685K/yr across 28 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +19.1%. Flapen's verdict: Worth a look (61/100).
How competitive is the gru costume niche?: 18 brands and 38 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in gru costume?: Top complaints mined from reviews: Size-Overall, Comfort-Overall, Sweat Resistance. The return rate is 10.4% — above our launch gate.
When does demand for gru costume peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 116.7× the quietest.
What does it cost to enter the gru costume niche?: Listings span $7.10–$64.59; the average listing price is $28.50 (sweet spot $15–$100). The average incumbent carries 198 reviews — the moat a new listing must climb.