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Group Halloween Costumes for Adults

Fail

Buyers convert on only 0.1% of searches, so Group Halloween Costumes for Adults is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$20K/yr1.0M searches / yr
90-day growth
+14.7%search demand this quarter
Competition
76%top-5 click share · 8 brands · 9 sellers

Flapen Score

Group Halloween Costumes for Adults against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Group Halloween Costumes for Adults is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Group Halloween Costumes for Adults market on Amazon at a glance

Shoppers on Amazon United States searched for Group Halloween Costumes for Adults 1.0M times last year and spent an estimated $20K. The top 5 brands take 88% of clicks. Demand peaks in Sep–Oct. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+14.7%
Conversion, latest week
0.1%
Market size, estimated
$20Ka year
Peak month
October219.4× the quietest month
Top search term
group costumes for adults104K searches a year

02 · Price

A sale here is worth $38.15.

Listings sell for $38.15 on average, from $13.52 to $60.43. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $38.15 that is $0 to $4K a year per listing.

Average price
$38.15inside the $15 to $100 sweet spot
Price range
$13.52–$60.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
6.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.1% of listings are out of stock. The average listing ranks #34,080 within Accessory Sets. It carries 51 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
27.1%
Average rank
#34,080in Accessory Sets
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
51per listing
Listings tracked
11

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Group Halloween Costumes for Adults products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

9

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

7%

  • Brand 156%
  • Brand 211%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (2 brands, 7%)

Demand

Group Halloween Costumes for Adults search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 219.4×

Search terms

Top Group Halloween Costumes for Adults search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • group costumes for adults104K/yr
  • group costumes84K/yr
  • group costume37K/yr
  • group halloween costumes357K/yr
  • funny group costumes22K/yr
  • group halloween costumes for adults159K/yr
  • group halloween costumes for 4 people17K/yr
  • costumes for groups12K/yr
  • team costumes for adults9K/yr
  • group costumes for 416K/yr

Reviews and returns

What reviews say buyers love and hate about Group Halloween Costumes for Adults

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Size-Overall”
6.1%of orders come back
“Fit comfortably”
A buyer, on “Size-Overall”42% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Group Halloween Costumes for Adults questions

Answered from the same tracked data.