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Groom Hat

Maybe

The top 5 brands take only 41% of clicks. But shoppers spend only $39K a year here, so Groom Hat is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 45
Market size
$39K/yr64K searches / yr
90-day growth
+53.9%search demand this quarter
Competition
30%top-5 click share · 39 brands · 42 sellers

Flapen Score

Groom Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Groom Hat is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Groom Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Groom Hat 64K times last year and spent an estimated $39K. The top 5 brands take 41% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +53.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+53.9%
Conversion, latest week
2.8%
Market size, estimated
$39Ka year
Peak month
June3.6× the quietest month
Top search term
groom hat40K searches a year

02 · Price

A sale here is worth $21.61.

Listings sell for $21.61 on average, from $11.68 to $47.09. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $21.61 that is $0 to $2K a year per listing.

Average price
$21.61inside the $15 to $100 sweet spot
Price range
$11.68–$47.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #15,499 within Baseball Caps. It carries 306 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
91%
Out of stock, average day
1.7%
Average rank
#15,499in Baseball Caps
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
306per listing
Listings tracked
58

04 · Newcomers

Amazon counts 1 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Groom Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

$0$773$2K$2K$3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 falling

Sellers

42

Top-5 brand share

41%

Top 20: 88%

Top-5 click share

30%

Top 20: 74%

Open market

53%

  • Speedy Pros12%
  • Erying11%
  • GroomBrideGifts6%
  • SoGoNati6%
  • HubbyWifeyGifts6%
  • Follner6%

Demand

Groom Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.6×

Search terms

Top Groom Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • groom hat40K/yr
  • bride and groom hats16K/yr
  • bride and groom hat4K/yr
  • groom hats for men4K/yr

Reviews and returns

What reviews say buyers love and hate about Groom Hat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.15

is way too small

Little tight

it was HUGE

Shape/Style8%−0.05

the way the caps are theyre not going back to the original form

Did not looked right

Quality-Overall8%+0.89

Poor Quality

I honestly didn't believe the quality of this product

Smell6%−0.04

it also came with a strong foul odor

Transparency4%−0.03

Cheaply made and almost see through

The 6 is not 100% clear

Love

Size-Overall22%−0.15

will fit as described

Fit is true

Amazing fit

Quality-Overall19%+0.89

very well well-made

They're a higher quality than I expected for the price

Adorable and good quality

Value For Money11%+0.14

Worth the money

Great for the money

Great value

Comfort-Overall10%+1.19

Very comfortable

Nice hat and comfortable

comfortable to wear

Advertised Vs Actual Product8%+0.76

The design looks just like the picture

Looks exactly as advertised

Was exactly as pictured and was delivered in one day, as promised

Return

5.3% Return rate 87% Fixable by listing

Size-Overall72%██████

is way too small

Little tight

it was HUGE

Shape/Style7%▆▇▆█▄▆

the way the caps are theyre not going back to the original form

Did not looked right

Material Quality6%▅▇▄█▇▆

Inexpensive Cloth and Plastic

Advertised Vs Actual Product4%█▆█▆▄▆
Quality-Overall4%██▅▅▅▆

Poor Quality

I honestly didn't believe the quality of this product

FAQ

Common Groom Hat questions

Answered from the same tracked data.