Is groin protector profitable to sell on Amazon United States?

The niche generates $112K/yr across 41 tracked products. 90-day search growth is -2.6%. Flapen's verdict: Skip it (39/100).

How competitive is the groin protector niche?

12 brands and 31 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in groin protector?

Top complaints mined from reviews: Size-Overall, Comfort-Overall, Value For Money. The return rate is 8.1% — above our launch gate.

When does demand for groin protector peak?

Demand peaks in Dec; the busiest month runs 1.5× the quietest.

What does it cost to enter the groin protector niche?

Listings span $9.27–$127.68; the average listing price is $28.81 (sweet spot $15–$100). The average incumbent carries 2,003 reviews — the moat a new listing must climb.

Groin Protector

Skip it

High returns (8.1%) — this niche doesn't clear our bar today.

Avg price

Incredible$28.81

avg listing price — sweet spot $15–$100

Price range

Good$9.27–$127.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,002.54

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Market size

Okay$112K

$112K/yr · 163K searches

Growth

Bad-2.6%

90-day search growth — must beat 0% to launch

Returns

Bad8.1%

return rate — above 5% kills the launch gate

Signals High Returns

Is groin protector profitable on Amazon?

According to Flapen's Amazon United States niche tracking, groin protector is a $112K/yr Amazon United States market (163K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

groin protector market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $115K–$144K; units × avg price
Conversion rate: 2.4%
Avg BSR: #1,424
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 162 days

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

47%

Top 20: 80%

Open market

Shock Doctor38%
Diamond MMA17%
COOLOMG17%
Exxact Sports11%
Venum5%
RDX4%
Open — no brand owns it (6 brands, 8%)

groin protector demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.5×

Open Trend

Top groin protector search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

groin protector25K/yr +13.3%1.4% conv.
athletic cup mens23K/yr -6.6%2.3% conv.
mens cups for sports20K/yr -12.0%3.3% conv.
groin guard22K/yr -1.6%0.6% conv.
sports cup for men19K/yr -7.3%2.6% conv.
nut cup10K/yr +34.8%1.7% conv.
mens athletic cup11K/yr -6.2%2.2% conv.
jock cup5K/yr +15.1%2.1% conv.
mens protective cup5K/yr -13.3%1.6% conv.
martial arts groin protectors4K/yr -14.8%0.2% conv.

All search terms

Top groin protector products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COOLOMG Men Compression Shorts with Athletic Cup Sliding Underwear for Baseball Football MMA Lacrosse Field Hockey Black M

COOLOMG$19.044.6★1,295 rev

Shock Doctor BioFlex Athletic Cup Vented Protection Adult Sizes

Shock Doctor$11.774.4★4,616 rev

Diamond MMA Adult Athletic Cup Groin Protector w/Soft Rim | Adult Groin Guard for High Impact Sports Combat Sports Like MMA BJJ Boxing Muay Thai | Shock Absorbent No-Shift Sports Cups for Men

Diamond MMA$34.374.7★921 rev

Shock Doctor Ultra Carbon Flex Cup Black Large

Shock Doctor$13.404.5★1,913 rev

Shock Doctor BioFlex Athletic Cup Vented Protection Youth & Adult Sizes

Shock Doctor$12.234.4★4,616 rev

Newest

by launch date

Athletic Cup for Men Baseball Cup Protective Supporter Mens Sports Protection for Football Rugby Comfort Fit MMA Lightweight with Cross Design (Medium)

Eyourlife$9.2720 rev

1y ago

Shock Doctor Mens Athletic Cup with AirCore Technology Lightweight and Comfortable Protection

Shock Doctor$22.9075 rev

3y ago

Shock Doctor Mens Athletic Cup with AirCore Technology Lightweight and Comfortable Protection

Shock Doctor$21.6975 rev

3y ago

Legendfit Men Football Compression Shorts w/Cup Straps Protective Athletic Sliding Underwear Baseball Lacrosse Cricket

Legendfit$19.39531 rev

4y ago

Exxact Sports Lightweight Athletic Cup Mens & Boys with Soft Rim Comfort for Superior Support Baseball Cup Youth Boys for T-Ball Football Lacrosse Hockey Groin Protector (Large Black Camo)

Exxact Sports$11.91795 rev

4y ago

What reviews say buyers love and hate about groin protector

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“The fit is secure without being uncomfortable”

Comfort-Overall17%

“Amazing comfort”

Protection10%

“Comfortable and solid protection”

Quality-Overall9%

“Higher quality cup than what you usually find”

Advertised Vs Actual Product7%

“looks as pictured”

Exercise/Sports Suitability6%

“My sons favorite sliding shorts”

Value For Money4%

“worth it”

Durability4%

“Durable”

Efficiency3%

“It works”

Ease Of Use3%

“Very useful”

What buyers complain about

Size-Overall53%

“Too small”

Comfort-Overall9%

“uncomfortable to use as a catcher”

Value For Money7%

“Price is ridiculous”

Exercise/Sports Suitability5%

“Very annoying when running”

Quality-Overall5%

“Poor quality”

Unsustainable Design2%

“Absolutely horrible design”

Pockets/Compartments2%

“The cup does not match the pocket well”

Shrinkage Resistance2%

“They shrunk a little as I expected so I bought them a little big”

Top return reasons

Size-Overall85%

Comfort-Overall3%

Advertised Vs Actual Product2%

Waist Fit1%

Weight Heavy1%

Value For Money1%

Material Quality1%

Functionality-Overall1%

Thigh Fit1%

Strap/String Quality1%

Common groin protector questions

Is groin protector profitable to sell on Amazon United States?: The niche generates $112K/yr across 41 tracked products. 90-day search growth is -2.6%. Flapen's verdict: Skip it (39/100).
How competitive is the groin protector niche?: 12 brands and 31 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in groin protector?: Top complaints mined from reviews: Size-Overall, Comfort-Overall, Value For Money. The return rate is 8.1% — above our launch gate.
When does demand for groin protector peak?: Demand peaks in Dec; the busiest month runs 1.5× the quietest.
What does it cost to enter the groin protector niche?: Listings span $9.27–$127.68; the average listing price is $28.81 (sweet spot $15–$100). The average incumbent carries 2,003 reviews — the moat a new listing must climb.