Grinch Pajamas

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -50.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $198K a year.

Searches, last 12 months

3.2M

Growth, 90 days vs prior 90

-50.7%

Conversion, latest week

0.2%

Market size, estimated

$198Ka year

Peak month

December486.2× the quietest month

Top search term

grinch pajamas1.5M searches a year

Listings sell for $27.80 on average, from $5.12 to $55.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $27.80 that is $0 to $3K a year per listing.

Average price

$27.80inside the $15 to $100 sweet spot

Price range

$5.12–$55.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

6.8%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 20.8% of listings are out of stock. The average listing ranks #23,583 within Sleep & Lounge. It carries 535 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

90%

Out of stock, average day

20.8%

Average rank

#23,583in Sleep & Lounge

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

535per listing

Listings tracked

124

57 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

57

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months