Grey Wig

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $479K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-27.3%

Conversion, latest week

1.3%

Market size, estimated

$479Ka year

Peak month

October2.5× the quietest month

Top search term

grey wig212K searches a year

Listings sell for $34.40 on average, from $5.13 to $179.45. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $34.40 that is $3K to $9K a year per listing.

Average price

$34.40inside the $15 to $100 sweet spot

Price range

$5.13–$179.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$3K–$9K

Returns

11.9%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #1,288 within Wigs. It carries 1,082 reviews at 3.92 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

99%

Out of stock, average day

7.8%

Average rank

#1,288in Wigs

Average rating

3.92 starsAmazon United States average 4.42 stars

Average reviews

1,082per listing

Listings tracked

146

36 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

36

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months