Grey Shirt
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but weak search conversion (0.9%) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Great42%top-5 brand share — no brand owns this niche
Price range
Great$5.45–$73.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.93avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+20.8%90-day search growth — must beat 0% to launch
Returns
Bad5.9%return rate — above 5% kills the launch gate
Review moat
Bad11,651.18avg incumbent reviews — the moat a new listing must climb
Market size
Bad$80K$80K/yr · 658K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Is grey shirt profitable on Amazon?
According to Flapen's Amazon United States niche tracking, grey shirt is a $80K/yr Amazon United States market (658K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in May. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
grey shirt market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $84K–$111K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #795
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 87%
- Out of stock
- 0.7%
- Avg brand age
- 36 months
- Avg seller age
- 143 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
71 rising
Sellers
135
Top-5 brand share
42%
Top 20: 76%
Top-5 click share
14%
Top 20: 34%
Open market
53%
- Amazon Essentials13%
- Trendy Queen9%
- EasyGala8%
- Zeagoo7%
- Gildan5%
- ADOREJOY5%
grey shirt demand & seasonality
Weekly Amazon search volume, last 97 weeks — +20.8% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.9×
Top grey shirt search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- grey shirt women68K/yr
- grey shirt72K/yr
- grey tops for women56K/yr
- gray shirt women52K/yr
- grey top59K/yr
- grey tshirt women29K/yr
- gray shirt35K/yr
- grey t shirts for men29K/yr
- gray tshirt women27K/yr
- grey tshirt27K/yr
Top grey shirt products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Trendy Queen Womens Short Sleeve Crop Cute Summer Tops Oatmeal Grey S
Trendy Queen$9.424.6★248 rev
EasyGala Womens Cotton Crew Neck Short Sleeve Shirts Summer Top Fashion Y2k Crop Tops Round Neck Basic Slim Fit Going Out Tee Stretchy Trendy Tight Fitted Tops Light Heather Grey M
EasyGala$11.114.4★687 rev
Oversized Tshirts for Men Short Sleeve Vintage Washed Basic Loose Tees Solid Grey L
ADOREJOY$12.384.5★1,625 rev
Oversized Tshirts for Women Short Sleeve Crew Neck Vintage Washed Basic Loose Casual Tees Pure Grey L
ADOREJOY$12.594.5★939 rev
Gildan Adult Ultra Cotton T-Shirt Style G2000 Multipack Sport Grey (2-Pack) X-Large
Gildan$9.344.5★112,660 rev
Newest
by launch date
Zeagoo Womens Summer Short Sleeve Shirts Ribbed Crewneck T-Shirt Business Dressy Casual Tops Going Out Tee Grey
Zeagoo$9.97363 rev
Zeagoo Shirts for Women Summer Short Sleeve Tops Ribbed Slim Fitted Tshirt Crewneck Basic Workout Tee Grey
Zeagoo$9.92363 rev
Amazon Essentials Womens Oversized-Fit Short Sleeve Crewneck Shirt Light Grey Heather Medium
Amazon Essentials$7.66144 rev
Cotrasen Mens T-Shirts Short Sleeve Cotton Soft Crew Neck Solid Color T Shirt Moisture Wicking Casual Classic Basic Shirt Deep Grey L
Cotrasen$10.8265 rev
TNNZEET Dark Grey Shirt Women - Slim Fit Short Sleeve Tshirts Crew Neck Casual Cute Y2K Clothes Trendy Crop Tops Outfits 2026
TNNZEET$8.95252 rev
Trending
90-day click momentumZeagoo Shirts for Women Summer Short Sleeve Tops Ribbed Slim Fitted Tshirt Crewneck Basic Workout Tee Grey
Zeagoo$9.924.5★
Womens Blouses Dressy Casual Short Sleeve Shirts Spring Business Work Floral Summer Tops Plus Size Fashion Clothing V Neck Tshirts Grey L
OFEEFAN$9.314.4★
Zeagoo Womens Summer Short Sleeve Shirts Ribbed Crewneck T-Shirt Business Dressy Casual Tops Going Out Tee Grey
Zeagoo$9.974.5★
Amazon Essentials Womens Oversized-Fit Short Sleeve Crewneck Shirt Light Grey Heather Medium
Amazon Essentials$7.664.4★
Cotrasen Mens T-Shirts Short Sleeve Cotton Soft Crew Neck Solid Color T Shirt Moisture Wicking Casual Classic Basic Shirt Deep Grey L
Cotrasen$10.824.3★
What reviews say buyers love and hate about grey shirt
What buyers praise and complain about, mined from review topics.What buyers love
“not too tight”
“Fits comfortably”
“Extremely soft”
“Amazing quality”
“bright color”
“Soft material”
“Can't beat this price”
“Great fit and stretch”
“Cute style”
“It looks exactly as pictured”
What buyers complain about
“Too long”
“Cheap material”
“Cheap Quality”
“Not the right color”
“and thick”
“Not at all what is pictured”
“weird smell”
“Too much shrinkage”
“The white is super see through”
“Not comfortable”
Top return reasons
Common grey shirt questions
- Is grey shirt profitable to sell on Amazon United States?
- The niche generates $80K/yr across 191 tracked products. 13 of 45 products launched in the last 360 days are still selling. 90-day search growth is +20.8%. Flapen's verdict: Worth a look (52/100).
- How competitive is the grey shirt niche?
- 71 brands and 135 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in grey shirt?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 5.9% — above our launch gate.
- When does demand for grey shirt peak?
- Demand peaks in May; the busiest month runs 1.9× the quietest.
- What does it cost to enter the grey shirt niche?
- Listings span $5.45–$73.47; the average listing price is $13.93 (sweet spot $15–$100). The average incumbent carries 11,651 reviews — the moat a new listing must climb.