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Grey Shirt

Maybe

The top 5 products take only 14% of clicks. But buyers convert on only 0.9% of searches, so Grey Shirt is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size
$80K/yr658K searches / yr
90-day growth
+20.8%search demand this quarter
Competition
14%top-5 click share · 71 brands · 135 sellers

Flapen Score

Grey Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Grey Shirt is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grey Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Grey Shirt 658K times last year and spent an estimated $80K. The top 5 brands take 42% of clicks. Demand peaks in May. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 658K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
658K
Growth, 90 days vs prior 90
+20.8%
Conversion, latest week
0.9%
Market size, estimated
$80Ka year
Peak month
May1.9× the quietest month
Top search term
grey shirt women68K searches a year

02 · Price

A sale here is worth $13.93.

Listings sell for $13.93 on average, from $5.45 to $73.47. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $13.93 that is $0 to $1K a year per listing.

Average price
$13.93under the $15 to $100 sweet spot
Price range
$5.45–$73.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #795 within T-Shirts. It carries 11,651 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
99%
Out of stock, average day
0.7%
Average rank
#795in T-Shirts
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
11,651per listing
Listings tracked
191

04 · Newcomers

13 of last year's 45 launches cleared the first-year sales bar.

45 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
45
Successful launches
13Amazon's first-year sales bar
Average brand age
36 months

Products

Top Grey Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

71 rising

Sellers

135

Top-5 brand share

42%

Top 20: 76%

Top-5 click share

14%

Top 20: 34%

Open market

53%

  • Brand 113%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Grey Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top Grey Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grey shirt women68K/yr
  • grey shirt72K/yr
  • grey tops for women56K/yr
  • gray shirt women52K/yr
  • grey top59K/yr
  • grey tshirt women29K/yr
  • gray shirt35K/yr
  • grey t shirts for men29K/yr
  • gray tshirt women27K/yr
  • grey tshirt27K/yr

Reviews and returns

What reviews say buyers love and hate about Grey Shirt

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
5.9%of orders come back
“Too long”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Grey Shirt questions

Answered from the same tracked data.