Grey Jacket
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$25.97avg listing price — sweet spot $15–$100
Price range
Great$12.29–$53.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad11,935.56avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
Market size
Bad$53K$53K/yr · 269K searches
Returns
Bad8.7%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Is grey jacket profitable on Amazon?
According to Flapen's Amazon United States niche tracking, grey jacket is a $53K/yr Amazon United States market (269K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 29/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
grey jacket market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $39K–$52K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #107
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 5.0%
- Avg brand age
- 38 months
- Avg seller age
- 141 days
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
33
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
7%
- Trendy Queen30%
- PRETTYGARDEN28%
- Amazon Essentials19%
- Hanes10%
- Dnzzs4%
- FAIABLE2%
- Open — no brand owns it (4 brands, 7%)
grey jacket demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.1×
Top grey jacket search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- gray zip up hoodie women42K/yr
- grey jacket62K/yr
- grey zip up47K/yr
- gray jacket33K/yr
- gray zip up15K/yr
- womens grey zip up hoodie9K/yr
- grey zip up jacket13K/yr
- oversized grey zip up hoodie6K/yr
- womens gray zip up hoodie6K/yr
- heather grey zip up hoodie5K/yr
Top grey jacket products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PRETTYGARDEN Womens 2026 Spring Zip Up Y2K Hoodies Casual Long Sleeve Sweatshirts Fall Winter Track Jackets with Pockets (Grey Medium)
PRETTYGARDEN$29.624.5★2,904 rev
Amazon Essentials Womens Midweight Fleece Full-Zip Hoodie with Drawstring (Available in Plus Size) Light Grey Heather Medium
Amazon Essentials$14.814.4★12,992 rev
Trendy Queen Womens Zip Up Hoodies Oversized Sweatshirts Fall Fashion Spring Outfits Casual Jackets 2026 Winter Clothes Grey M
Trendy Queen$28.364.4★6,535 rev
Hanes Mens Full-Zip Eco-Smart Hoodie ash Large
Hanes$12.294.6★88,186 rev
Hanes Womens Slub Knit Full-zip Hoodie Textured Cotton Zip-up T-shirt For Dada Gray Pe Heather Large US
Hanes$14.594.2★59,813 rev
Newest
by launch date
Dnzzs Womens Zip Up Hoodie Oversized Acid Wash Sweatshirts Heavyweight Fall Fashion Outfits Casual Jackets Winter Clothes Grey Medium
Dnzzs$53.31113 rev
FAIABLE Womens Mens Double Zip Up Hoodie Oversized Acid Wash Heavyweight Hoodies Distress Cotton Fleece Vintage Y2k Full Zipper Couples Sweatshirt Grey
FAIABLE$52.87219 rev
SnowElve Mens Zip Up Hoodie Women Full Zip Hoodies Vintage Acid Wash Oversized Sweatshirts Hooded Sweatshirt Streetwear(Grey S)
SnowElve$29.1589 rev
Trendy Queen Zip Up Hoodies For Women Oversized Sweatshirts Fall Fashion Outfits 2026 Cropped Pullover Sweaters Y2k Fleece Jackets Comfy Gym Tops Teen Girls Clothes Grey S
Trendy Queen$23.65437 rev
Trendy Queen Womens Full Zip Up Hoodie Lightweight Cropped Sweatshirt Fall Outfits Slouchy Drop Shoulder Comfy Travel Casual Gym Workout Athletic Jackets Winter Fashion Maternity Clothes 2026 Grey M
Trendy Queen$27.621,165 rev
Trending
90-day click momentumAmazon Essentials Womens Midweight Fleece Full-Zip Hoodie with Drawstring (Available in Plus Size) Light Grey Heather Medium
Amazon Essentials$14.814.4★
SnowElve Mens Zip Up Hoodie Women Full Zip Hoodies Vintage Acid Wash Oversized Sweatshirts Hooded Sweatshirt Streetwear(Grey S)
SnowElve$29.154.3★
FAIABLE Womens Mens Double Zip Up Hoodie Oversized Acid Wash Heavyweight Hoodies Distress Cotton Fleece Vintage Y2k Full Zipper Couples Sweatshirt Grey
FAIABLE$52.874.3★
PRETTYGARDEN Womens 2026 Spring Zip Up Y2K Hoodies Casual Long Sleeve Sweatshirts Fall Winter Track Jackets with Pockets (Grey Medium)
PRETTYGARDEN$29.624.5★
Hanes Womens Slub Knit Full-zip Hoodie Textured Cotton Zip-up T-shirt For Dada Gray Pe Heather Large US
Hanes$14.594.2★
What reviews say buyers love and hate about grey jacket
What buyers praise and complain about, mined from review topics.What buyers love
“it appears to be well-made”
“very comfortable”
“like the size to fit”
“Perfect for chilly days”
“Nice and soft”
“Lightweight Hanes hoodie”
“Great value”
“the color is exactly what I wanted”
“very soft material”
“easy”
What buyers complain about
“Runs really large”
“zipper broke immediately”
“Poor quality control”
“The inside material doesnt match the outside so they included a flap to fake people out”
“Really shrinks”
“Very thick”
“Leaves white fuzz”
“Sleeve are shorter”
“it is STILL pilling after multiple washes”
“they are kinda see through”
Top return reasons
Common grey jacket questions
- Is grey jacket profitable to sell on Amazon United States?
- The niche generates $53K/yr across 18 tracked products. 90-day search growth is -14.6%. Flapen's verdict: Skip it (29/100).
- How competitive is the grey jacket niche?
- 10 brands and 33 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in grey jacket?
- Top complaints mined from reviews: Size-Overall, Zipper Quality, Quality-Overall. The return rate is 8.7% — above our launch gate.
- When does demand for grey jacket peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.1× the quietest.
- What does it cost to enter the grey jacket niche?
- Listings span $12.29–$53.31; the average listing price is $25.97 (sweet spot $15–$100). The average incumbent carries 11,936 reviews — the moat a new listing must climb.