Is grey cloak profitable to sell on Amazon United States?

The niche generates $46K/yr across 72 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the grey cloak niche?

46 brands and 53 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 33% of demand.

What do buyers complain about in grey cloak?

Top complaints mined from reviews: Size-Overall, Product Condition, Material Quality. The return rate is 9.1% — above our launch gate.

What does it cost to enter the grey cloak niche?

Listings span $8.62–$76.00; the average listing price is $27.70 (sweet spot $15–$100). The average incumbent carries 1,159 reviews — the moat a new listing must climb.

Grey Cloak

Worth a look

Shows no brand lock-in (top 5 brands take 33% of clicks), but high returns (9.1%) keeps it on the watch list.

Brand share

Incredible33%

top-5 brand share — no brand owns this niche

Avg price

Incredible$27.70

avg listing price — sweet spot $15–$100

Competition

Great26%

top-5 click share — an open shelf

Price range

Great$8.62–$76.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,158.83

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-2.8%

90-day search growth — must beat 0% to launch

Market size

Bad$46K

$46K/yr · 81K searches

Returns

Bad9.1%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

Is grey cloak profitable on Amazon?

According to Flapen's Amazon United States niche tracking, grey cloak is a $46K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 33% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

grey cloak market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $42K–$55K; units × avg price
Conversion rate: 2.0%
Avg BSR: #807
Page quality: 0%
Prime: 99%
Sponsored: 68%
Out of stock: 13.2%
Avg brand age: 40 months
Avg seller age: 201 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

46 rising

Sellers

Top-5 brand share

33%

Top 20: 78%

Top-5 click share

26%

Top 20: 62%

Open market

63%

GRAJTCIN10%
Dajiahao7%
Colorful House6%
VZQI5%
UQJE5%
GOLDSTITCH5%

grey cloak demand & seasonality

Weekly Amazon search volume, last 38 weeks — -2.8% search growth over the last 90 days.

Open Trend

Top grey cloak search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

grey cloak20K/yr +1.6%2.4% conv.
gray cloak12K/yr -1.3%1.7% conv.
grey cape7K/yr -2.2%2.1% conv.
gandalf robe8K/yr -0.4%1.0% conv.
grey wizard robe12K/yr -13.5%2.4% conv.
gray cape5K/yr +23.3%1.2% conv.
gandalf cloak7K/yr -16.0%1.2% conv.
gray wizard robe6K/yr -12.0%1.7% conv.
grey wizard costume5K/yr -8.7%0.7% conv.

All search terms

Top grey cloak products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GRAJTCIN Adult Velvet Wizard Cloak with Hooded and Sleeves for Men Wizard Robe Costume Vampire Witch Cloak Cosplay Costume Halloween Cloak for Women (Grey) 56 Inches 58566-14

GRAJTCIN$27.984.5★65 rev

Dajiahao Adult Superhero Cape and Mask for Man and Woman - Halloween Vampire Cloak Superhero Party Capes Superhero Costume(silver gray-120cm)

Dajiahao$9.464.2★62 rev

Ibeauti Renaissance Hooded Cloak Cotton Cloak Halloween Medieval Costume Cape Women Men (Dark Grey)

Ibeauti$33.014.3★180 rev

Adult Medieval Renaissance Hooded Cowl Multifunctional Scarf Shawl Cape Halloween Cosplay Costume Accessories(Gray)

TOKYO REVENGERS$19.824.2★85 rev

VZQI Medieval Cloak with Hood Men Apocalyptic Shawl Renaissance Costume Retro Shemagh Accessories Grey

VZQI$15.634.0★63 rev

Newest

by launch date

Renaissance Hooded Cloak Medieval Cape Halloween Costume for Women Men

JEGERMIG$18.313 rev

5mo ago

Powumie Wizard Costume Men Adult Renaissance Tunic Robe White Hooded Outfit Cloak Cape Belt Accessories Medieval Suit

Powumie$43.4012 rev

7mo ago

Grey Wizard Costume Mens Adult Robe Hooded Cloak Outfits Hat Full Set Halloween Cosplay 2XL

JINSERHOO$54.6419 rev

11mo ago

Forwe Renaissance Hooded Cloak for Women Men Linen Medieval Cape for Halloween Costume Cosplay (Grey)

Forwe$28.6939 rev

1y ago

Ibeauti Renaissance Hooded Cloak Cotton Cloak Halloween Medieval Costume Cape Women Men (Dark Grey)

Ibeauti$33.01180 rev

1y ago

What reviews say buyers love and hate about grey cloak

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“This costume was great quality, had plenty of room in it, and fit great”

Material Quality17%

“Good material”

Size-Overall10%

“Good fit”

Advertised Vs Actual Product10%

“As advertised”

Warmth5%

“Not too hot”

Comfort-Overall4%

“is suuuper comfy”

Shape/Style4%

“gives a convincing classic wizard appearance”

Color3%

“The color is perfect”

Value For Money3%

“Money well spent”

Arm Fit3%

“The arm holes are convenient”

What buyers complain about

Size-Overall18%

“Fits weird”

Product Condition9%

“Product arrived used”

Material Quality9%

“Cheap material and sized for junior”

Quality-Overall6%

“Not good”

Color3%

“I'll have to darken it”

Machine Wash Suitability3%

“My one small complaint is that it's hand wash”

Smell3%

“Smelly and misleading”

Value For Money3%

“waste of money”

Advertised Vs Actual Product3%

“Smelly and misleading”

Strength1%

“they are the weaker parts”

Top return reasons

Size-Overall34%

Length14%

Color10%

Material Quality8%

Advertised Vs Actual Product7%

Quality-Overall4%

Thin3%

Chest Fit2%

Product Condition2%

Value For Money2%

Common grey cloak questions

Is grey cloak profitable to sell on Amazon United States?: The niche generates $46K/yr across 72 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the grey cloak niche?: 46 brands and 53 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 33% of demand.
What do buyers complain about in grey cloak?: Top complaints mined from reviews: Size-Overall, Product Condition, Material Quality. The return rate is 9.1% — above our launch gate.
What does it cost to enter the grey cloak niche?: Listings span $8.62–$76.00; the average listing price is $27.70 (sweet spot $15–$100). The average incumbent carries 1,159 reviews — the moat a new listing must climb.