Is grey button up shirt men profitable to sell on Amazon United States?

The niche generates $37K/yr across 21 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Skip it (33/100).

How competitive is the grey button up shirt men niche?

9 brands and 12 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in grey button up shirt men?

Top complaints mined from reviews: Size-Overall, Material Quality, Wrinkles. The return rate is 11.7% — above our launch gate.

When does demand for grey button up shirt men peak?

Demand peaks in Sep–Oct; the busiest month runs 2.2× the quietest.

What does it cost to enter the grey button up shirt men niche?

Listings span $15.45–$26.78; the average listing price is $18.51 (sweet spot $15–$100). The average incumbent carries 5,814 reviews — the moat a new listing must climb.

Grey Button Up Shirt Men

Skip it

High returns (11.7%) — this niche doesn't clear our bar today.

Price range

Incredible$15.45–$26.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$18.51

avg listing price — sweet spot $15–$100

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Growth

Okay+3.4%

90-day search growth — must beat 0% to launch

Review moat

Bad5,814.48

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$37K

$37K/yr · 173K searches

Returns

Bad11.7%

return rate — above 5% kills the launch gate

Signals High Returns

Is grey button up shirt men profitable on Amazon?

According to Flapen's Amazon United States niche tracking, grey button up shirt men is a $37K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 33/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

grey button up shirt men market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $46K–$56K; units × avg price
Conversion rate: 1.2%
Avg BSR: #154
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 38 months
Avg seller age: 156 days

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

11%

Lusead28%
J.VER19%
JEMITOP14%
ROUWELL13%
LucMatton8%
COOFANDY6%
Open — no brand owns it (3 brands, 11%)

grey button up shirt men demand & seasonality

Weekly Amazon search volume, last 89 weeks — +3.4% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 2.2×

Open Trend

Top grey button up shirt men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

grey button up shirt men23K/yr +8.6%1.0% conv.
grey dress shirts for men20K/yr -4.9%1.0% conv.
grey dress shirt15K/yr +26.5%0.8% conv.
gray dress shirt men16K/yr +2.8%0.8% conv.
mens grey dress shirt15K/yr -9.5%1.1% conv.
gray button up shirt men13K/yr +5.1%1.1% conv.
mens gray dress shirt12K/yr -4.0%1.1% conv.
camisa gris para hombre7K/yr +16.8%0.5% conv.
dark grey dress shirt5K/yr +23.2%0.8% conv.
gray dress shirt5K/yr -4.8%0.7% conv.

All search terms

Top grey button up shirt men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lusead Grey Mens Dress Shirts Wedding Slim Fit Long Sleeve Stretch Wrinkle Free Formal Silver Button Up Shirt Men

Lusead$15.464.6★3,144 rev

ROUWELL Grey Dress Shirts for Men Long Sleeve Non Iron Wrinkle Free Stretch Business Casual Work Button Down Shirts L

ROUWELL$15.914.6★1,011 rev

J.VER Mens Dress Shirts Solid Long Sleeve Stretch Wrinkle-Free Formal Shirt Business Casual Button Down Shirts Silver Grey Large

J.VER$19.754.5★7,626 rev

COOFANDY Mens Linen Wedding Shirts - Short Sleeve Button Up Casual Relaxed-Fit Dark Grey

COOFANDY$26.784.3★14,747 rev

JEMITOP Mens Classic Lightweight Oxford Button Down Collar Shirts Business Casual Slim Fit Long Sleeve Dress Shirt with Pocket Dark Grey L

JEMITOP$18.374.4★173 rev

Newest

by launch date

LucMatton Mens Long-Sleeve Button-Up Dress-Shirt Modern Slim-Fit Wrinkle-Free Wedding Formal Shirts Dark Grey Large

LucMatton$17.02765 rev

4mo ago

JEMITOP Mens Stretch Wrinkle-Free Textured Shirt Summer Lightweight Short Sleeve Button Down Vacation Beach Casual Shirts Grey L

JEMITOP$18.5756 rev

6mo ago

JEMITOP Mens Classic Lightweight Oxford Button Down Collar Shirts Business Casual Slim Fit Long Sleeve Dress Shirt with Pocket Dark Grey L

JEMITOP$18.37173 rev

7mo ago

COOFANDY Men Button Up Shirt Summer Short Sleeve Shirts Casual Shirts Beach Vacation Shirts A-Dark Grey

COOFANDY$15.60164 rev

8mo ago

LucMatton Mens Lightweight Oxford Long-Sleeve Button-Down Shirt Business Casual Slim-fit Dress Shirts with Pocket Grey Large

LucMatton$17.24110 rev

8mo ago

What reviews say buyers love and hate about grey button up shirt men

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall30%

“The fit is comfortable”

Quality-Overall13%

“The shirt is made of good quality”

Material Quality12%

“The material is comfortable and laid nicely”

Value For Money8%

“affordable”

Comfort-Overall6%

“Very comfortable, great quality”

Color5%

“great color”

Shape/Style2%

“Good styling and workmanship”

Wrinkle2%

“They dont wrinkle horribly, they feel like silk on your skin, easy to wash and dry and do a quick ironing if needed”

Shoulder Fit2%

“For Small Shoulders - Seemed nice”

Ease Of Use2%

“feels effortless to wear all day long”

What buyers complain about

Size-Overall28%

“Terrible fit”

Material Quality17%

“This is not a linen shirt”

Wrinkles10%

“easy wrinkles”

Thickness5%

“It was thin”

Quality-Overall5%

“I am very disappointed by the quality of this shirt”

Shoulder Fit4%

“small in the shoulders”

Knot/Thread Quality4%

“loose threading”

Stretchability/Expandability/Elasticity4%

“Not a stretchy as i thought”

Shape/Style4%

“Didnt like the collar style”

Weight Heavy2%

“Also quite bulky”

Top return reasons

Size-Overall44%

Material Quality9%

Color8%

Chest Fit7%

Sleeve Fit5%

Length5%

Shoulder Fit3%

Advertised Vs Actual Product3%

Waist Fit2%