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Grey Booties

Fail

Shoppers spend an estimated $0 a year here, so Grey Booties is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$0/yr252K searches / yr
90-day growth
-86.4%search demand this quarter
Competition
20%top-5 click share · 40 brands · 76 sellers

Flapen Score

Grey Booties against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Grey Booties is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grey Booties market on Amazon at a glance

Shoppers on Amazon United States searched for Grey Booties 252K times last year and spent an estimated $0. The top 5 brands take 64% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 252K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -86.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
252K
Growth, 90 days vs prior 90
-86.4%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December24.4× the quietest month
Top search term
gray boots woman82K searches a year

02 · Price

A sale here is worth $38.77.

Listings sell for $38.77 on average, from $12.59 to $94.24. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $38.77 that is $0 to $4K a year per listing.

Average price
$38.77inside the $15 to $100 sweet spot
Price range
$12.59–$94.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
20.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 26.8% of listings are out of stock. The average listing ranks #487 within Boots. It carries 1,990 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
98%
Out of stock, average day
26.8%
Average rank
#487in Boots
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
1,990per listing
Listings tracked
104

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Grey Booties products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 20% of clicks, no more. An open shelf where new products get seen.

$0$0$0$0$0101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 rising

Sellers

76

Est. top-5 brand share

64%

Top 20: 90%

Est. top-5 click share

20%

Top 20: 48%

Open market

31%

  • Amazon Essentials27%
  • Vepose14%
  • Jeossy9%
  • Soda8%
  • Athlefit5%
  • PiePieBuy4%

Demand

Grey Booties search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 24.4×

Search terms

Top Grey Booties search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • gray boots woman82K/yr
  • gray booties for women33K/yr
  • grey booties21K/yr
  • grey ankle boots12K/yr
  • gray ankle boots14K/yr
  • gray booties14K/yr
  • grey boots women13K/yr
  • gray boots for women24K/yr
  • womens grey booties6K/yr
  • gray womens boots13K/yr

Reviews and returns

What reviews say buyers love and hate about Grey Booties

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Comfort-Overall”
30%of negative reviews mention “Size-Overall”
20.3%of orders come back
“So extremely tight”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Grey Booties questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data