Grey Beanie
Skip itSoft demand (-74.4% this quarter) — this niche doesn't clear our bar today.
Competition
Great39%top-5 click share — an open shelf
Avg price
Good$14.72avg listing price — sweet spot $15–$100
Price range
Good$4.75–$31.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad18,850.63avg incumbent reviews — the moat a new listing must climb
Market size
Bad$12K$12K/yr · 46K searches
Growth
Bad-74.4%90-day search growth — must beat 0% to launch
Is grey beanie profitable on Amazon?
According to Flapen's Amazon United States niche tracking, grey beanie is a $12K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
grey beanie market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $29K–$37K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #3,381
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 70%
- Out of stock
- 0.3%
- Avg brand age
- 48 months
- Avg seller age
- 143 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
27 rising
Sellers
88
Top-5 brand share
69%
Top 20: 94%
Top-5 click share
39%
Top 20: 72%
Open market
28%
- Carhartt39%
- Wmcaps15%
- Gelante6%
- Connectyle5%
- Home Prefer5%
- Top Level3%
grey beanie demand & seasonality
Weekly Amazon search volume, last 104 weeks — -74.4% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 18.0×
Top grey beanie search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- grey beanie men8K/yr
- gray beanie men6K/yr
- dark grey beanie4K/yr
- grey carhartt hat3K/yr
- grey carhartt beanie6K/yr
- gray beanie women5K/yr
- grey beanie women6K/yr
- gray carhartt beanie4K/yr
- grey winter hat3K/yr
Top grey beanie products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Carhartt Mens Knit Cuffed Beanie Heather Grey One Size
Carhartt$19.974.8★150,550 rev
Wmcaps Winter Beanie for Men Women Fleece Lined Beanie Soft Warm Knit Hat Ski Stocking Cuffed Cap (Grey)
Wmcaps$10.614.8★3,991 rev
Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Light Gray
Gelante$6.974.6★1,001 rev
Connectyle Winter Beanie for Men Women Classic Knitted Warm Hat Daily Thick Cuffed Beanies Acrylic Watch Cap Light Grey
Connectyle$9.754.6★11,094 rev
Carhartt Mens Canvas Baseball Cap Asphalt One Size US
Carhartt$19.354.7★16,457 rev
Newest
by launch date
100% Cotton Beanie Hat for Men Women - Soft Unisex Winter Knit Skull Cap Stretch Fit Fashion Fisherman Beanie Gray
vidsel$11.2970 rev
ROXUN Beanie for Men/Women Winter Hat Soft Warm Unisex Skull Stocking Cap
ROXUN$9.011,090 rev
Qeyazhsl Large Head Grey Beanie Winter Beanie Hat Gray Knitting Hat Slouchy Beanie for Accept Customization Men & Women Warm Fashion Gifts Daily Outfit
Qeyazhsl$14.0624 rev
Carhartt Mens Knit Beanie Heather Gray/Gray One Size
Carhartt$24.469,272 rev
Home Prefer Rib Knit Beanie Hat for Men and Women (US Alpha One Size Grey)
Home Prefer$9.92148 rev
Trending
90-day click momentum
Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Gray)
Born to Love$25.604.8★
Carhartt Mens Knit Cuffed Beanie Hat Black One Size US
Carhartt$20.024.8★
Qeyazhsl Large Head Grey Beanie Winter Beanie Hat Gray Knitting Hat Slouchy Beanie for Accept Customization Men & Women Warm Fashion Gifts Daily Outfit
Qeyazhsl$14.064.9★
Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Light Gray
Gelante$6.974.6★
Carhartt Mens Knit Cuffed Beanie Navy One Size
Carhartt$19.974.8★
What reviews say buyers love and hate about grey beanie
What buyers praise and complain about, mined from review topics.What buyers love
“Warm Hat”
“Like the fits”
“Arrived on time great quality”
“Comfortable too”
“Good for the price”
“Cool color”
“It is super soft inside”
“As advertised”
“thick material”
“Great for cool weather”
What buyers complain about
“Way too big”
“A little lower quality for a name brand”
“Wrong color”
“Could have been cheaper”
“It is quite thick”
“Used. Product came used. Covered in hair and fuzz right out of the box.”
“its way too long”
“not as warm as expected”
“Didn't happen the one I received was tight and uncomfortable”
“had a chemical type smell”
Top return reasons
Common grey beanie questions
- Is grey beanie profitable to sell on Amazon United States?
- The niche generates $12K/yr across 46 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -74.4%. Flapen's verdict: Skip it (36/100).
- How competitive is the grey beanie niche?
- 27 brands and 88 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in grey beanie?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 2.6%.
- When does demand for grey beanie peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 18.0× the quietest.
- What does it cost to enter the grey beanie niche?
- Listings span $4.75–$31.03; the average listing price is $14.72 (sweet spot $15–$100). The average incumbent carries 18,851 reviews — the moat a new listing must climb.