Skip to content

Green Wallet

Fail

Shoppers spend an estimated $50K a year here, so Green Wallet is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$50K/yr206K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
17%top-5 click share · 80 brands · 86 sellers

Flapen Score

Green Wallet against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Green Wallet is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Wallet market on Amazon at a glance

Shoppers on Amazon United States searched for Green Wallet 206K times last year and spent an estimated $50K. The top 5 brands take 26% of clicks. Demand peaks in Jan–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
1.3%
Market size, estimated
$50Ka year
Peak month
December1.9× the quietest month
Top search term
green wallet83K searches a year

02 · Price

A sale here is worth $18.38.

Listings sell for $18.38 on average, from $6.89 to $87.89. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $18.38 that is $0 to $2K a year per listing.

Average price
$18.38inside the $15 to $100 sweet spot
Price range
$6.89–$87.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #319 within Wallets, Card Cases & Money Organizers. It carries 6,667 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
6.1%
Average rank
#319in Wallets, Card Cases & Money Organizers
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
6,667per listing
Listings tracked
128

04 · Newcomers

5 of last year's 29 launches cleared the first-year sales bar.

29 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
29
Successful launches
5Amazon's first-year sales bar
Average brand age
37 months

Products

Top Green Wallet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

80 rising

Sellers

86

Top-5 brand share

26%

Top 20: 61%

Top-5 click share

17%

Top 20: 46%

Open market

70%

  • Brand 110%
  • Brand 25%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Green Wallet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Green Wallet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green wallet83K/yr
  • green wallets for women46K/yr
  • green leather wallet14K/yr
  • sage green wallet11K/yr
  • olive green wallet11K/yr
  • wallet green9K/yr
  • dark green wallet10K/yr
  • green womens wallet8K/yr
  • olive green wallets for women8K/yr
  • emerald green wallet4K/yr

Reviews and returns

What reviews say buyers love and hate about Green Wallet

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
4.4%of orders come back
“Bigger than expected”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Green Wallet questions

Answered from the same tracked data.