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Green Trench Coat Women

Fail

Demand is soft, at -78.3% this quarter, so Green Trench Coat Women is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$17K/yr154K searches / yr
90-day growth
-78.3%search demand this quarter
Competition
15%top-5 click share · 49 brands · 55 sellers

Flapen Score

Green Trench Coat Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Green Trench Coat Women is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Trench Coat Women market on Amazon at a glance

Shoppers on Amazon United States searched for Green Trench Coat Women 154K times last year and spent an estimated $17K. The top 5 brands take 35% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -78.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
-78.3%
Conversion, latest week
0.2%
Market size, estimated
$17Ka year
Top search term
green trench coat women29K searches a year

02 · Price

A sale here is worth $49.37.

Listings sell for $49.37 on average, from $26.55 to $91.62. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $49.37 that is $0 to $5K a year per listing.

Average price
$49.37inside the $15 to $100 sweet spot
Price range
$26.55–$91.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
21.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #844 within Coats, Jackets & Vests. It carries 878 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
96%
Out of stock, average day
6.4%
Average rank
#844in Coats, Jackets & Vests
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
878per listing
Listings tracked
140

04 · Newcomers

0 of last year's 35 launches cleared the first-year sales bar.

35 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
35
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Green Trench Coat Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 15% of clicks, no more. An open shelf where new products get seen.

$0$175$349$524$6981101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

49 rising

Sellers

55

Est. top-5 brand share

35%

Top 20: 84%

Est. top-5 click share

15%

Top 20: 42%

Open market

60%

  • Betusline8%
  • chouyatou8%
  • Tankaneo8%
  • CHARTOU6%
  • utcoco5%
  • The Drop5%

Demand

Green Trench Coat Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KJanFebMarAprMayJun

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 8.3× · 6 of 12 months tracked

Search terms

Top Green Trench Coat Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • green trench coat women29K/yr
  • green trench coat17K/yr
  • dark green coat5K/yr
  • green peacoat women12K/yr
  • green long coat5K/yr
  • long green coat6K/yr
  • green pea coat women7K/yr
  • green wool coat5K/yr
  • green winter coat women16K/yr
  • emerald green coat5K/yr

Reviews and returns

What reviews say buyers love and hate about Green Trench Coat Women

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
21.5%of orders come back
“Not a good fit”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Green Trench Coat Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data