Is green shawl profitable to sell on Amazon United States?

The niche generates $69K/yr across 53 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is +35.4%. Flapen's verdict: Worth a look (51/100).

How competitive is the green shawl niche?

34 brands and 37 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in green shawl?

Top complaints mined from reviews: Color, Size-Overall, Quality-Overall. The return rate is 10.5% — above our launch gate.

When does demand for green shawl peak?

Demand peaks in Apr–May; the busiest month runs 3.0× the quietest.

What does it cost to enter the green shawl niche?

Listings span $8.78–$33.09; the average listing price is $14.56 (sweet spot $15–$100). The average incumbent carries 1,606 reviews — the moat a new listing must climb.

Green Shawl

Worth a look

Shows no brand lock-in (top 5 brands take 50% of clicks), but high returns (10.5%) keeps it on the watch list.

Brand share

Great50%

top-5 brand share — no brand owns this niche

Competition

Great34%

top-5 click share — an open shelf

Price range

Good$8.78–$33.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.56

avg listing price — sweet spot $15–$100

Growth

Good+35.4%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,605.72

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$69K

$69K/yr · 193K searches

Returns

Bad10.5%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

Is green shawl profitable on Amazon?

According to Flapen's Amazon United States niche tracking, green shawl is a $69K/yr Amazon United States market (193K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 51/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

green shawl market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $87K–$116K; units × avg price
Conversion rate: 2.5%
Avg BSR: #188
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 1.1%
Avg brand age: 39 months
Avg seller age: 185 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

Top-5 brand share

50%

Top 20: 90%

Top-5 click share

34%

Top 20: 72%

Open market

44%

Pukguro14%
Vickorpen11%
RUI VTRON10%
CHICGAL7%
TONGFANTFL7%
RIIQIICHY6%

green shawl demand & seasonality

Weekly Amazon search volume, last 104 weeks — +35.4% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 3.0×

Open Trend

Top green shawl search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

green shawl71K/yr +22.8%2.0% conv.
sage green shawl19K/yr +90.3%2.8% conv.
olive green shawl13K/yr +40.2%1.7% conv.
green shawl for women dressy14K/yr +42.8%2.2% conv.
emerald green shawl14K/yr +26.1%2.0% conv.
green wrap11K/yr +18.3%1.2% conv.
light green shawl7K/yr +73.3%2.9% conv.
sage shawl7K/yr +112.0%2.9% conv.
dark green shawl12K/yr +13.5%2.5% conv.
sage green shawl for wedding7K/yr +43.1%2.7% conv.

All search terms

Top green shawl products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vickorpen Shawls and Wraps Soft Chiffon Scarve Scarf For Evening Party Dresses Wedding Stole(Light Green one size)

Vickorpen$9.094.5★1,406 rev

Pukguro Sage Green Shawl Wraps for Weddings Chiffon Soft Shawls and Wraps for Evening Formals Scarf for Bridal Accessories 79 * 18

Pukguro$13.914.4★3,074 rev

RUI VTRON Pashmina Shawl Wraps for Women Green Large Winter Scarf Soft Shawls and Wraps for Evening Dresses Shawl for Wedding

RUI VTRON$15.064.7★605 rev

Fttyeiby Shawls and Wraps for Evening Dresses Satin Shawl Wraps for Women Wedding Formal Shawl Eucalyptus Green

Fttyeiby$14.164.3★283 rev

RUI VTRON Green Scarfs for Women Pashmina Shawls and Wraps for Evening Dresses Fall Winter Scarves

RUI VTRON$15.574.5★680 rev

Newest

by launch date

Womens Chiffon Shawl Wraps Shrug for Evening Dress Wedding Cape Bolero Flapper Party Cover Up Green One Size

Avidlove$11.6363 rev

4mo ago

JENSVOIR Shawl Wraps for Women Dark Green Sequin Rave Scarf Sparkling Headscarf Hijab Neck Scarf for Evening Dress Beach Cover Up

JENSVOIR$11.0443 rev

8mo ago

Fttyeiby Shawls and Wraps for Evening Dresses Satin Shawl Wraps for Women Wedding Formal Shawl Eucalyptus Green

Fttyeiby$14.16283 rev

9mo ago

GORGLITTER Womens Sheer Poncho Shawl Top Bat Wing Cape Tops Crochet Lightweight Wrap Sweater Fall Going Out Outfits 2026 Green Medium

GORGLITTER$33.0955 rev

11mo ago

Women Sheer Poncho Top Crochet Lightweight Shawl Beach Cover Up Rave Festival Vacation Outfits Summer Going Out Tops Green

Meihuida$15.33169 rev

1y ago

What reviews say buyers love and hate about green shawl

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel18%

“soft to the touch”

Color17%

“Vibrant green”

Quality-Overall9%

“Good quality”

Warmth7%

“It was warm”

Material Quality6%

“I like how lightweight the material feels”

Weight Light6%

“Nice lightweight wrap”

Value For Money5%

“Worth the Price”

Comfort-Overall5%

“Comfortable”

Advertised Vs Actual Product4%

“Exactly as pictured”

Size-Overall3%

“The fit was right it was sent right on time also the color showed up well in pictures”

What buyers complain about

Color23%

“But the color is NOT what I was expecting”

Size-Overall13%

“Tiny neck hole”

Quality-Overall9%

“Cheaply made”

Length7%

“Doesn't fit as long on me as it does in the photos”

Thickness5%

“Not deep enough”

Neck Fit5%

“Didn't like the way it fit on my neck because I'm really sensitive there”

Warmth5%

“it's not really to be purchased for warmth”

Durability3%

“Wore twice and it ripped open”

Value For Money2%

“Looks expensive”

Material Quality2%

“Low quality fabric”

Top return reasons

Color48%

Size-Overall13%

Material Quality8%

Length6%

Thin5%