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Green Necklace

Worth a look

Shows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 48Growth 40Conversion 21Competition 90Returns 36Price range 40Avg price 95Brand share 96Review moat 58Quality gap 57

Brand share

Incredible33%

top-5 brand share — no brand owns this niche

Avg price

Incredible$27.88

avg listing price — sweet spot $15–$100

Competition

Great25%

top-5 click share — an open shelf

Review moat

Good1,183.98

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$264K

$264K/yr · 578K searches

Growth

Okay+12.2%

90-day search growth — must beat 0% to launch

Price range

Okay$6.35–$218.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Is green necklace profitable on Amazon?

According to Flapen's Amazon United States niche tracking, green necklace is a $264K/yr Amazon United States market (578K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Oct–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

green necklace market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
8K–10K
avg 0–100/product
Revenue / yr
$223K–$279K
units × avg price
Conversion rate
1.6%
Avg BSR
#1,469
Page quality
0%
Prime
99%
Sponsored
89%
Out of stock
2.0%
Avg brand age
33 months
Avg seller age
174 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

63 falling

Sellers

85

Top-5 brand share

33%

Top 20: 66%

Top-5 click share

25%

Top 20: 55%

Open market

64%

  • BriLove9%
  • JSJOY8%
  • Hidepoo6%
  • Caiyao6%
  • Sixexey4%
  • Aurora Tears3%

green necklace demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.2% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 2.0×

Top green necklace search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • green necklace159K/yr
  • green necklace for women90K/yr
  • may birthstone jewelry30K/yr
  • may birthstone21K/yr
  • emerald green necklace36K/yr
  • green stone necklace32K/yr
  • may birthstone necklace24K/yr
  • emerald jewelry set36K/yr
  • green pendant necklace23K/yr
  • green and gold necklace20K/yr
All search terms

Top green necklace products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$8K6%$16K9%$24K12%$32K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about green necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Good quality”

Color14%

“The color was beautiful”

Gifting Purpose7%

“Christmas gift”

Value For Money7%

“Good price”

Size-Overall7%

“fits nice”

Advertised Vs Actual Product6%

“As advertised”

Chain/Key Quality6%

“Very nice chain”

Shape/Style5%

“Love the style”

Brightness/Shine/Glow4%

“Love the sparkle”

Durability3%

“holding up at least after a month”

What buyers complain about

Size-Overall21%

“Smaller than expected”

Durability13%

“Diamond fell out”

Chain/Key Quality9%

“Chain is poor quality”

Quality-Overall8%

“Not well made”

Value For Money6%

“Waste of money”

Precious Gemstone6%

“a diamond already fell out”

Color6%

“it does not looks green”

Advertised Vs Actual Product2%

“Deceptive picture of item”

Allergies2%

“My daughter has a nickel allergy”

Thickness1%

“However, for me the heart gem was a little too thick as I was expecting it to be smaller/thinner”

Top return reasons

Size-Overall38%
Color18%
Quality-Overall8%
Advertised Vs Actual Product6%
Chain/Key Quality5%
Metal Authenticity3%
Neck Fit3%
Material Quality2%
Defective Material/Parts2%
Shape/Style2%

Common green necklace questions

Is green necklace profitable to sell on Amazon United States?
The niche generates $264K/yr across 84 tracked products. 5 of 15 products launched in the last 360 days are still selling. 90-day search growth is +12.2%. Flapen's verdict: Worth a look (57/100).
How competitive is the green necklace niche?
63 brands and 85 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 33% of demand.
What do buyers complain about in green necklace?
Top complaints mined from reviews: Size-Overall, Durability, Chain/Key Quality. The return rate is 4.1%.
When does demand for green necklace peak?
Demand peaks in Oct–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the green necklace niche?
Listings span $6.35–$218.98; the average listing price is $27.88 (sweet spot $15–$100). The average incumbent carries 1,184 reviews — the moat a new listing must climb.