Green Hat
Skip itSoft demand (-50.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$18.02avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Price range
Great$8.57–$45.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$237K$237K/yr · 730K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.9%return rate — above 5% kills the launch gate
Review moat
Bad4,578.4avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-50.3%90-day search growth — must beat 0% to launch
Is green hat profitable on Amazon?
According to Flapen's Amazon United States niche tracking, green hat is a $237K/yr Amazon United States market (730K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Mar–Oct. Verdict: Skip it — 46/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
green hat market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $270K–$360K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #202
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 74%
- Out of stock
- 0.4%
- Avg brand age
- 39 months
- Avg seller age
- 160 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
39 falling
Sellers
115
Top-5 brand share
49%
Top 20: 85%
Top-5 click share
33%
Top 20: 61%
Open market
45%
- Falari13%
- Amazon Essentials10%
- KBETHOS10%
- 478%
- New Era7%
- CHOK.LIDS6%
green hat demand & seasonality
Weekly Amazon search volume, last 104 weeks — -50.3% search growth over the last 90 days.Peak months: Mar, Oct · busiest ÷ quietest = 5.1×
Top green hat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- green hat249K/yr
- green baseball cap80K/yr
- green trucker hat74K/yr
- green cap44K/yr
- green hats for women54K/yr
- green hats for men29K/yr
- green hats28K/yr
- green baseball hat21K/yr
- dark green hat20K/yr
- green trucker hat women16K/yr
Top green hat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Mens Washed Cotton Baseball Cap Green One Size
Amazon Essentials$9.374.3★278 rev
New Era MLB Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (New York Yankees Green)
New Era$28.564.7★2,070 rev
KB-LOW HGN Classic Cotton Dad Hat Adjustable Plain Cap. Polo Style Low Profile (Unstructured) (Classic) Hunter Green Adjustable
KBETHOS$9.034.4★28,948 rev
Falari Baseball Cap Adjustable Size for Running Workouts and Outdoor Activities All Seasons (1pc Kelly Green)
Falari$9.004.5★21,391 rev
47 MLB New York Yankees Brand Clean Up Adjustable Cap One Size Kelly
47$31.314.7★1,695 rev
Newest
by launch dateAmazon Essentials Mens Washed Cotton Baseball Cap Green One Size
Amazon Essentials$9.37278 rev
Favorite Daughter Womens Classic Logo Baseball Cap Green One Size
Favorite Daughter$45.17157 rev
Falari Trucker Hat Baseball Cap Structured Plain Design 6 Panel Adjustable Size - Kelly Green
Falari$9.90462 rev
Falari 5-Panel Mesh Baseball Cap Trucker Hat Structured Plain Design Cotton Adjustable Size - Kelly Green
Falari$9.94391 rev
Zando 2026 Trendy Unisex Valentines Baseball Caps Embroidered Heart Hats for Women Preppy Dad Mom Adjustable Green Ball Cap Plain Cotton Trucker Hat for Workout Running Golf Tennies Travel One Size
Zando$10.52597 rev
Trending
90-day click momentumAmazon Essentials Mens Washed Cotton Baseball Cap Green One Size
Amazon Essentials$9.374.3★
CHOK.LIDS Everyday Premium Dad Hat Unisex Cotton Baseball Cap for Men and Women Adjustable Lightweight Polo Style Curved Brim (Green Tea)
CHOK.LIDS$14.774.4★
2-Pack Classic Structured Baseball Cap Adjustable Snapback Multipack Ball Caps for Custom Embroidery Running Workouts Outdoor (Hunter Green 2)
CHOK.LIDS$14.794.6★
Sun Hats for Women Gardening Hat Wide Brim Ponytail Beach Sun Protection Breathable Cotton Summer Hat with Fold-Up Brim Green
Hatiis$16.304.5★
Falari Trucker Hat Baseball Cap Structured Plain Design 6 Panel Adjustable Size - Kelly Green
Falari$9.904.5★
What reviews say buyers love and hate about green hat
What buyers praise and complain about, mined from review topics.What buyers love
“fits like a glove”
“Real great quality and vibrant green”
“Great color”
“Stylish and Fabulous”
“very comfortable”
“Good price”
“Great adjustability”
“The material feels durable and well made, and they fit comfortably without feeling tight”
“As advertised”
“Perfect for my daily walk”
What buyers complain about
“TOO BIG”
“not of good quality”
“Way darker than pictured”
“Not worth cost”
“Arrived used with makeup smudged inside the brim”
“The color is off”
“The stitching on the adjustable band does not include the copyright logo”
“Chin strap frayed after washing”
“The picture looks lighter than what I received”
“Poor construction”
Top return reasons
Common green hat questions
- Is green hat profitable to sell on Amazon United States?
- The niche generates $237K/yr across 68 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -50.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the green hat niche?
- 39 brands and 115 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in green hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 4.9%.
- When does demand for green hat peak?
- Demand peaks in Mar–Oct; the busiest month runs 5.1× the quietest.
- What does it cost to enter the green hat niche?
- Listings span $8.57–$45.17; the average listing price is $18.02 (sweet spot $15–$100). The average incumbent carries 4,578 reviews — the moat a new listing must climb.