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Green Gown

Maybe

The top 5 products take only 17% of clicks. But an estimated 26.6% of orders come back, so Green Gown is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 45
Market size
$119K/yr1.5M searches / yr
90-day growth
+6.7%search demand this quarter
Competition
17%top-5 click share · 59 brands · 96 sellers

Flapen Score

Green Gown against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Green Gown is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Gown market on Amazon at a glance

Shoppers on Amazon United States searched for Green Gown 1.5M times last year and spent an estimated $119K. The top 5 brands take 37% of clicks. Demand peaks in Mar. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $119K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
+6.7%
Conversion, latest week
0.1%
Market size, estimated
$119Ka year
Peak month
March3.2× the quietest month
Top search term
sage green bridesmaid dresses524K searches a year

02 · Price

A sale here is worth $55.98.

Listings sell for $55.98 on average, from $26.59 to $79.04. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $55.98 that is $0 to $6K a year per listing.

Average price
$55.98inside the $15 to $100 sweet spot
Price range
$26.59–$79.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
26.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #1,716 within Dresses. It carries 1,001 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
63%
Out of stock, average day
2.4%
Average rank
#1,716in Dresses
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
1,001per listing
Listings tracked
109

04 · Newcomers

6 of last year's 62 launches cleared the first-year sales bar.

62 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
62
Successful launches
6Amazon's first-year sales bar
Average brand age
25 months

Products

Top Green Gown products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

59 falling

Sellers

96

Top-5 brand share

37%

Top 20: 72%

Top-5 click share

17%

Top 20: 41%

Open market

58%

  • Brand 111%
  • Brand 28%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Green Gown search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 3.2×

Search terms

Top Green Gown search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sage green bridesmaid dresses524K/yr
  • green bridesmaid dress202K/yr
  • sage green formal dress88K/yr
  • sage green dress formal58K/yr
  • sage green bridesmaid dress70K/yr
  • sage bridesmaid dress59K/yr
  • dusty sage bridesmaid dresses55K/yr
  • sage green plus size dress44K/yr
  • sage wedding guest dress38K/yr
  • plus size sage green dress39K/yr

Reviews and returns

What reviews say buyers love and hate about Green Gown

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
13%of negative reviews mention “Size-Overall”
26.6%of orders come back
“Runs large”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Green Gown questions

Answered from the same tracked data.