Is green button down shirt men profitable to sell on Amazon United States?

The niche generates $186K/yr across 90 tracked products. 5 of 24 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (45/100).

How competitive is the green button down shirt men niche?

29 brands and 35 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in green button down shirt men?

Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 10.1% — above our launch gate.

When does demand for green button down shirt men peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the green button down shirt men niche?

Listings span $10.45–$61.05; the average listing price is $19.88 (sweet spot $15–$100). The average incumbent carries 4,812 reviews — the moat a new listing must climb.

Green Button Down Shirt Men

Skip it

High returns (10.1%) — this niche doesn't clear our bar today.

Competition

Great25%

top-5 click share — an open shelf

Price range

Great$10.45–$61.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$19.88

avg listing price — sweet spot $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$186K

$186K/yr · 899K searches

Review moat

Bad4,811.99

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Returns

Bad10.1%

return rate — above 5% kills the launch gate

Signals High Returns

Is green button down shirt men profitable on Amazon?

According to Flapen's Amazon United States niche tracking, green button down shirt men is a $186K/yr Amazon United States market (899K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

green button down shirt men market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 10K–13K; avg 0–100/product
Revenue / yr: $199K–$249K; units × avg price
Conversion rate: 1.0%
Avg BSR: #147
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 1.0%
Avg brand age: 37 months
Avg seller age: 155 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

Top-5 brand share

70%

Top 20: 95%

Top-5 click share

25%

Top 20: 52%

Open market

27%

COOFANDY25%
ROUWELL19%
Alimens & Gentle17%
Amazon Essentials5%
JEMITOP4%
J.VER3%

green button down shirt men demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top green button down shirt men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

green polo shirts for men107K/yr -22.3%0.5% conv.
green dress shirt men100K/yr -17.7%0.7% conv.
mens green dress shirt87K/yr -18.7%0.7% conv.
green button down shirt men87K/yr -18.8%0.6% conv.
green polo51K/yr -15.8%0.2% conv.
olive green shirt men53K/yr +24.1%0.1% conv.
sage green shirt men35K/yr +58.1%0.9% conv.
sage green mens shirt32K/yr +24.4%1.0% conv.
mens sage green shirt30K/yr +38.2%1.1% conv.
green dress shirt41K/yr -2.5%0.5% conv.

All search terms

Top green button down shirt men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ROUWELL Light Green Mens Linen Shirt Short Sleeve Casual Wrinkle Free Untucked Button Down Shirts Summer Beach Tops L

ROUWELL$16.894.6★438 rev

ROUWELL Mens Dark Green Dress Shirts Long Sleeve Stretch Wrinkle Free Non Iron Business Casual Wedding Button Down Shirt

ROUWELL$16.464.6★1,131 rev

Alimens & Gentle Mens Linen Shirts Short Sleeve Button Down Shirts Wrinkle Free Casual Vacation Beach Summer Tops Olive Green L

Alimens & Gentle$16.794.5★2,683 rev

ROUWELL Mens Green Dress Shirts Wrinkle Free Long Sleeve Non Iron Business Wedding Dating Stretch Button Down Shirt L

ROUWELL$16.704.6★1,011 rev

Alimens & Gentle Mens Short Sleeve Dress Shirt Wrinkle Free Solid Casual Button Down Shirts for Summer Business Wedding Sage Green L

Alimens & Gentle$18.464.4★1,788 rev

Newest

by launch date

Amazon Essentials Mens Relaxed-Fit Short Sleeve Linen Blend Shirt Dark Sage Green Large

Amazon Essentials$15.5054 rev

2mo ago

ROUWELL Light Green Mens Linen Shirt Short Sleeve Casual Wrinkle Free Untucked Button Down Shirts Summer Beach Tops L

ROUWELL$16.89438 rev

6mo ago

LucMatton Mens Vintage Bohemian Short-Sleeve Button-Down Shirt Casual Regular-Fit Striped Textured Summer Beach Tops Sage Green Large

LucMatton$18.8358 rev

6mo ago

COOFANDY Mens Knit Button Down Shirts Short Sleeve Polo Shirt Casual Vacation Summer Beach Shirts Sage Green

COOFANDY$27.00138 rev

7mo ago

ROUWELL Mens Dark Green Dress Shirts Long Sleeve Stretch Wrinkle Free Non Iron Business Casual Wedding Button Down Shirt

ROUWELL$16.461,131 rev

8mo ago

What reviews say buyers love and hate about green button down shirt men

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“Fit was accurate”

Quality-Overall12%

“The quality of the construction was also good”

Comfort-Overall10%

“Very Comfortable”

Color9%

“the color is accurate”

Material Quality7%

“material is soft”

Value For Money6%

“Awesome price”

Soft Feel6%

“relatively soft on the skin”

Shape/Style3%

“he really liked the style”

Advertised Vs Actual Product3%

“Exactly as shown”

Weight Light2%

“Lightweight and cool”

What buyers complain about

Size-Overall26%

“Runs Slightly Small”

Material Quality12%

“Stiff material”

Quality-Overall7%

“Low Quality”

Advertised Vs Actual Product5%

“False Description”

Wrinkles5%

“Not Wrinkle-Free”

Color4%

“Color was off from pic”

Brightness/Shine/Glow2%

“not nearly as bright as shown in the product description”

Length2%

“Runs large in length”

Shrinkage Resistance1%

“The shirt did shrink a bit”

Stitch/Finish/Polish1%

“It is too tightly stitched, and even a very tiny seem cutter and very slow, careful work results in ripping the delicate, thin linen material”

Top return reasons

Size-Overall47%

Color8%

Chest Fit8%

Material Quality7%

Length6%

Sleeve Fit4%

Shoulder Fit4%

Waist Fit3%