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Green Boots

Fail

Demand is soft, at -74.2% this quarter, so Green Boots is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$89K/yr637K searches / yr
90-day growth
-74.2%search demand this quarter
Competition
18%top-5 click share · 56 brands · 83 sellers

Flapen Score

Green Boots against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Green Boots is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Boots market on Amazon at a glance

Shoppers on Amazon United States searched for Green Boots 637K times last year and spent an estimated $89K. The top 5 brands take 43% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 637K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -74.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
637K
Growth, 90 days vs prior 90
-74.2%
Conversion, latest week
0.3%
Market size, estimated
$89Ka year
Peak month
October11.2× the quietest month
Top search term
green boots343K searches a year

02 · Price

A sale here is worth $51.72.

Listings sell for $51.72 on average, from $6.48 to $174.34. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $51.72 that is $0 to $5K a year per listing.

Average price
$51.72inside the $15 to $100 sweet spot
Price range
$6.48–$174.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
14.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #746 within Boots. It carries 2,733 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
99%
Out of stock, average day
11.5%
Average rank
#746in Boots
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
2,733per listing
Listings tracked
120

04 · Newcomers

0 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
27
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Green Boots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

56 falling

Sellers

83

Top-5 brand share

43%

Top 20: 76%

Top-5 click share

18%

Top 20: 43%

Open market

54%

  • Brand 121%
  • Brand 28%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Green Boots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.2×

Search terms

Top Green Boots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green boots343K/yr
  • green boots for women196K/yr
  • orange boots for women83K/yr
  • pink booties for women6K/yr
  • pink suede boots for women9K/yr

Reviews and returns

What reviews say buyers love and hate about Green Boots

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Comfort-Overall”
31%of negative reviews mention “Size-Overall”
14.3%of orders come back
“is too small”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Green Boots questions

Answered from the same tracked data.