Skip to content

Green Belt

Fail

Demand is soft, at -27.4% this quarter, so Green Belt is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$48K/yr253K searches / yr
90-day growth
-27.4%search demand this quarter
Competition
34%top-5 click share · 29 brands · 36 sellers

Flapen Score

Green Belt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Green Belt is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Belt market on Amazon at a glance

Shoppers on Amazon United States searched for Green Belt 253K times last year and spent an estimated $48K. The top 5 brands take 52% of clicks. Demand peaks in Mar–Sep–Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
253K
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
1.4%
Market size, estimated
$48Ka year
Peak month
October3.1× the quietest month
Top search term
green belt112K searches a year

02 · Price

A sale here is worth $13.32.

Listings sell for $13.32 on average, from $5.85 to $20.32. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $13.32 that is $0 to $1K a year per listing.

Average price
$13.32under the $15 to $100 sweet spot
Price range
$5.85–$20.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
8.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #782 within Belts. It carries 1,915 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
0.1%
Average rank
#782in Belts
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
1,915per listing
Listings tracked
45

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Green Belt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

29 falling

Sellers

36

Top-5 brand share

52%

Top 20: 90%

Top-5 click share

34%

Top 20: 70%

Open market

43%

  • Brand 125%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Green Belt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Sep, Oct · busiest ÷ quietest = 3.1×

Search terms

Top Green Belt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green belt112K/yr
  • green belt women26K/yr
  • olive green belt11K/yr
  • olive green belt women11K/yr
  • dark green belt11K/yr
  • green leather belt7K/yr
  • sage green belt5K/yr
  • green waist belt9K/yr
  • womens green belt6K/yr
  • dark green belt women7K/yr

Reviews and returns

What reviews say buyers love and hate about Green Belt

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Color”
21%of negative reviews mention “Quality-Overall”
8.0%of orders come back
“Damaged and cheap”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Green Belt questions

Answered from the same tracked data.