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Green Beanie

Fail

Demand is soft, at -80.7% this quarter, so Green Beanie is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$87K/yr264K searches / yr
90-day growth
-80.7%search demand this quarter
Competition
25%top-5 click share · 42 brands · 100 sellers

Flapen Score

Green Beanie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Green Beanie is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Beanie market on Amazon at a glance

Shoppers on Amazon United States searched for Green Beanie 264K times last year and spent an estimated $87K. The top 5 brands take 48% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -80.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
264K
Growth, 90 days vs prior 90
-80.7%
Conversion, latest week
2.4%
Market size, estimated
$87Ka year
Peak month
December12.5× the quietest month
Top search term
green beanie102K searches a year

02 · Price

A sale here is worth $13.54.

Listings sell for $13.54 on average, from $4.62 to $36.17. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $13.54 that is $1K to $3K a year per listing.

Average price
$13.54under the $15 to $100 sweet spot
Price range
$4.62–$36.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #431 within Skullies & Beanies. It carries 11,744 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
98%
Out of stock, average day
10.5%
Average rank
#431in Skullies & Beanies
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
11,744per listing
Listings tracked
93

04 · Newcomers

0 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Green Beanie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

42 rising

Sellers

100

Top-5 brand share

48%

Top 20: 88%

Top-5 click share

25%

Top 20: 58%

Open market

46%

  • Brand 117%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

Green Beanie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 12.5×

Search terms

Top Green Beanie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green beanie102K/yr
  • green skull cap8K/yr
  • green carhartt hat8K/yr
  • green beanie men11K/yr
  • dark green beanie12K/yr
  • green carhartt beanie23K/yr
  • green winter hat22K/yr
  • olive green beanie12K/yr
  • army green beanie6K/yr
  • kelly green beanie6K/yr

Reviews and returns

What reviews say buyers love and hate about Green Beanie

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Warmth”
33%of negative reviews mention “Size-Overall”
4.1%of orders come back
“Very loose”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Green Beanie questions

Answered from the same tracked data.