Green Beanie
Skip itSoft demand (-80.7% this quarter) — this niche doesn't clear our bar today.
Competition
Great25%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Price range
Good$4.62–$36.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.54avg listing price — sweet spot $15–$100
Returns
Okay4.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$87K$87K/yr · 264K searches
Review moat
Bad11,744.1avg incumbent reviews — the moat a new listing must climb
Growth
Bad-80.7%90-day search growth — must beat 0% to launch
Is green beanie profitable on Amazon?
According to Flapen's Amazon United States niche tracking, green beanie is a $87K/yr Amazon United States market (264K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
green beanie market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $135K–$169K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #431
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 73%
- Out of stock
- 10.5%
- Avg brand age
- 47 months
- Avg seller age
- 145 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
42 rising
Sellers
100
Top-5 brand share
48%
Top 20: 88%
Top-5 click share
25%
Top 20: 58%
Open market
46%
- Carhartt17%
- Gelante9%
- MaxNova8%
- Top Level7%
- Home Prefer7%
- Connectyle7%
green beanie demand & seasonality
Weekly Amazon search volume, last 104 weeks — -80.7% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 12.5×
Top green beanie search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- green beanie102K/yr
- green skull cap8K/yr
- green carhartt hat8K/yr
- green beanie men11K/yr
- dark green beanie12K/yr
- green carhartt beanie23K/yr
- green winter hat22K/yr
- olive green beanie12K/yr
- army green beanie6K/yr
- kelly green beanie6K/yr
Top green beanie products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Top Level Unisex Cuffed Plain Skull Beanie Toboggan Knit Hat/Cap Kelly Green
Top Level$7.604.6★23,425 rev
Connectyle Classic Mens Warm Winter Hats Acrylic Knit Cuff Beanie Cap Daily Beanie Hat (Army Green)
Connectyle$10.174.6★11,094 rev
Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Hunter Green
Gelante$7.704.6★1,001 rev
Carhartt Mens Knit Cuffed Beanie Dusty Olive One Size
Carhartt$20.054.8★150,550 rev
MaxNova St. Patricks Day Green Beanie Women Mens Slouchy Beanie Cap
MaxNova$9.434.6★2,594 rev
Newest
by launch date
WDAIYEK Slouchy Chunky Knit Beanie with Pom Pom - Cozy Winter Bobble Hat for Women and Men Dark Green
WDAIYEK$13.0429 rev
Home Prefer Mens Beanies Cuffed Knitted Winter Hat Watch Skull Cap Warm Beanie Hat for Men Women Unisex Gifts (US Alpha One Size Army Green)
Home Prefer$10.2562 rev
Scotamalone Beanie Hat for Women Men Knit Cuffed Cap Green
Scotamalone$5.5264 rev
ROXUN Beanie for Men/Women Winter Hat Soft Warm Unisex Skull Stocking Cap
ROXUN$8.811,090 rev
Simapu Wool Fisherman Beanies for Men Women Short Knit Fall Winter Warm Beanie Watch Cap Cuffed Trawler Hats Skull Caps Army Green
Simapu$10.63192 rev
Trending
90-day click momentumSimapu Wool Fisherman Beanies for Men Women Short Knit Fall Winter Warm Beanie Watch Cap Cuffed Trawler Hats Skull Caps Army Green
Simapu$10.634.5★
Women Mens Beanie Hats Women Slouchy Beanies Unisex Cuffed Knit Hat Skull Cap Green One Size
American Trends$6.514.4★
Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Hunter Green
Gelante$7.704.6★
Scotamalone Beanie Hat for Women Men Knit Cuffed Cap Green
Scotamalone$5.524.3★
ROXUN Beanie for Men/Women Winter Hat Soft Warm Unisex Skull Stocking Cap
ROXUN$8.814.5★
What reviews say buyers love and hate about green beanie
What buyers praise and complain about, mined from review topics.What buyers love
“Warm hat”
“It looks well made”
“The fit is comfortable”
“Gorgeous color”
“Very comfy”
“Soft & cozy 🖤 the color”
“Good for the price”
“As advertised”
“I like the lining”
“Warm hat, thick, great looking quality hat”
What buyers complain about
“Very loose”
“the color is a very dark”
“falls apart after a couple years with regular washing”
“Cheap and practically useless”
“expensive”
“Need to be thinner”
“My only complaint is when you cuff the beanie there is a stitched line down the top center of the hat that the pictures don't show on the models”
“Kind of itchy”
“doesn't stretch out”
“Had a small hole in it”
Top return reasons
Common green beanie questions
- Is green beanie profitable to sell on Amazon United States?
- The niche generates $87K/yr across 93 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -80.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the green beanie niche?
- 42 brands and 100 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in green beanie?
- Top complaints mined from reviews: Size-Overall, Color, Durability. The return rate is 4.1%.
- When does demand for green beanie peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 12.5× the quietest.
- What does it cost to enter the green beanie niche?
- Listings span $4.62–$36.17; the average listing price is $13.54 (sweet spot $15–$100). The average incumbent carries 11,744 reviews — the moat a new listing must climb.