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Great Grandpa Gifts

Pass

Great Grandpa Gifts scores 65 out of 100, a Pass. Shoppers spend an estimated $82K a year here, search demand grew +158.9% this quarter, and an estimated 0.9% of orders come back.

Flapen Score
65
65 / 100
Top 2% of 16,930 Clothing, Shoes & Jewelry niches · +20 vs the category median of 45
Market size
$82K/yr123K searches / yr
90-day growth
+158.9%search demand this quarter
Competition
40%top-5 click share · 31 brands · 32 sellers

Flapen Score

Great Grandpa Gifts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Great Grandpa Gifts is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Great Grandpa Gifts market on Amazon at a glance

Shoppers on Amazon United States searched for Great Grandpa Gifts 123K times last year and spent an estimated $82K. The top 5 brands take 48% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +158.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
+158.9%
Conversion, latest week
3.8%
Market size, estimated
$82Ka year
Peak month
December11.0× the quietest month
Top search term
great grandpa gifts76K searches a year

02 · Price

A sale here is worth $17.52.

Listings sell for $17.52 on average, from $5.36 to $37.36. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $17.52 that is $0 to $2K a year per listing.

Average price
$17.52inside the $15 to $100 sweet spot
Price range
$5.36–$37.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #22,058 within Baseball Caps. It carries 161 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
97%
Out of stock, average day
6.8%
Average rank
#22,058in Baseball Caps
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
161per listing
Listings tracked
35

04 · Newcomers

3 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
28 months

Products

Top Great Grandpa Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

31 falling

Sellers

32

Top-5 brand share

48%

Top 20: 86%

Top-5 click share

40%

Top 20: 81%

Open market

48%

  • Brand 125%
  • Brand 28%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Great Grandpa Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 11.0×

Search terms

Top Great Grandpa Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • great grandpa gifts76K/yr
  • great grandpa20K/yr
  • great grandpa gift6K/yr
  • great grandpa mug8K/yr
  • gifts for great grandpa13K/yr

Reviews and returns

What reviews say buyers love and hate about Great Grandpa Gifts

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Gifting Purpose”
25%of negative reviews mention “Durability”
0.9%of orders come back
“Broke”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Great Grandpa Gifts questions

Answered from the same tracked data.