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Great Grandma Sweatshirt

Fail

Demand is soft, at -44.1% this quarter, so Great Grandma Sweatshirt is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$18K/yr47K searches / yr
90-day growth
-44.1%search demand this quarter
Competition
53%top-5 click share · 13 brands · 13 sellers

Flapen Score

Great Grandma Sweatshirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Great Grandma Sweatshirt is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Great Grandma Sweatshirt market on Amazon at a glance

Shoppers on Amazon United States searched for Great Grandma Sweatshirt 47K times last year and spent an estimated $18K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -44.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-44.1%
Conversion, latest week
1.5%
Market size, estimated
$18Ka year
Peak month
December33.5× the quietest month
Top search term
great grandma sweatshirt32K searches a year

02 · Price

A sale here is worth $26.15.

Listings sell for $26.15 on average, from $19.22 to $51.02. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $26.15 that is $0 to $3K a year per listing.

Average price
$26.15inside the $15 to $100 sweet spot
Price range
$19.22–$51.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #31,199 within Active Sweatshirts. It carries 222 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
79%
Out of stock, average day
3.0%
Average rank
#31,199in Active Sweatshirts
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
222per listing
Listings tracked
28

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Great Grandma Sweatshirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

13

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

53%

Top 20: 89%

Open market

16%

  • Brand 128%
  • Brand 220%
  • Brand 315%
  • Brand 410%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (7 brands, 16%)

Demand

Great Grandma Sweatshirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 33.5×

Search terms

Top Great Grandma Sweatshirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • great grandma sweatshirt32K/yr
  • mom grandma great grandma sweatshirt12K/yr
  • great grandma sweatshirts for women4K/yr

Reviews and returns

What reviews say buyers love and hate about Great Grandma Sweatshirt

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Warmth”
26%of negative reviews mention “Smell”
3.4%of orders come back
“Very bad chemical smell”
A buyer, on “Smell”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Great Grandma Sweatshirt questions

Answered from the same tracked data.