Gray Wig for Kids

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -92.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months

95K

Growth, 90 days vs prior 90

-92.2%

Conversion, latest week

2.0%

Market size, estimated

$26Ka year

Peak month

February73.0× the quietest month

Top search term

old lady wig for kids27K searches a year

Listings sell for $13.78 on average, from $7.41 to $26.87. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $13.78 that is $1K to $3K a year per listing.

Average price

$13.78under the $15 to $100 sweet spot

Price range

$7.41–$26.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

10.9%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #1,089 within Girls. It carries 183 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

6.6%

Average rank

#1,089in Girls

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

183per listing

Listings tracked

35

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months