Gray Mustache

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -77.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months

59K

Growth, 90 days vs prior 90

-77.2%

Conversion, latest week

5.6%

Market size, estimated

$23Ka year

Peak month

October9.1× the quietest month

Top search term

grey mustache13K searches a year

Listings sell for $6.84 on average, from $4.01 to $10.56. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $6.84 that is $684 to $2K a year per listing.

Average price

$6.84under the $15 to $100 sweet spot

Price range

$4.01–$10.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$684–$2K

Returns

2.2%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #180 within Makeup, Facial Hair & Adhesives. It carries 243 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

12.4%

Average rank

#180in Makeup, Facial Hair & Adhesives

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

243per listing

Listings tracked

22

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months