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Graphic Beanie

Fail

Demand is soft, at -59.7% this quarter, so Graphic Beanie is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$35K/yr410K searches / yr
90-day growth
-59.7%search demand this quarter
Competition
28%top-5 click share · 50 brands · 95 sellers

Flapen Score

Graphic Beanie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Graphic Beanie is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Graphic Beanie market on Amazon at a glance

Shoppers on Amazon United States searched for Graphic Beanie 410K times last year and spent an estimated $35K. The top 5 brands take 42% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 410K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -59.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
410K
Growth, 90 days vs prior 90
-59.7%
Conversion, latest week
0.6%
Market size, estimated
$35Ka year
Peak month
December8.8× the quietest month
Top search term
beanie y2k70K searches a year

02 · Price

A sale here is worth $14.05.

Listings sell for $14.05 on average, from $6.67 to $37.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $14.05 that is $0 to $1K a year per listing.

Average price
$14.05under the $15 to $100 sweet spot
Price range
$6.67–$37.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #1,218 within Skullies & Beanies. It carries 6,875 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
99%
Out of stock, average day
11.9%
Average rank
#1,218in Skullies & Beanies
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
6,875per listing
Listings tracked
76

04 · Newcomers

2 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Graphic Beanie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

50 rising

Sellers

95

Top-5 brand share

42%

Top 20: 80%

Top-5 click share

28%

Top 20: 64%

Open market

53%

  • Brand 117%
  • Brand 28%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Graphic Beanie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Holiday '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 8.8×

Search terms

Top Graphic Beanie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beanie y2k70K/yr
  • cool beanies60K/yr
  • graphic beanie56K/yr
  • cool beanie31K/yr
  • graphic beanies24K/yr
  • streetwear beanie19K/yr
  • designer beanie17K/yr
  • cool beanies for men26K/yr
  • beanie graphic11K/yr
  • beanie with design12K/yr

Reviews and returns

What reviews say buyers love and hate about Graphic Beanie

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
35%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Too short”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Graphic Beanie questions

Answered from the same tracked data.