Grandpa Hat

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +193.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months

164K

Growth, 90 days vs prior 90

+193.3%

Conversion, latest week

2.8%

Market size, estimated

$82Ka year

Peak month

June7.0× the quietest month

Top search term

grandpa hat111K searches a year

Listings sell for $18.14 on average, from $10.87 to $34.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $18.14 that is $2K to $5K a year per listing.

Average price

$18.14inside the $15 to $100 sweet spot

Price range

$10.87–$34.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

4.1%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #7,836 within Baseball Caps. It carries 530 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

6.0%

Average rank

#7,836in Baseball Caps

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

530per listing

Listings tracked

55

28 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

28

Successful launches

9Amazon's first-year sales bar

Average brand age

27 months