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Grandma Sweatshirt

Maybe

Products sell for $28.82 on average, inside the sweet spot. But buyers convert on only 0.8% of searches, so Grandma Sweatshirt is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 16,930 Clothing, Shoes & Jewelry niches · +6 vs the category median of 45
Market size
$114K/yr505K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
28%top-5 click share · 30 brands · 37 sellers

Flapen Score

Grandma Sweatshirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Grandma Sweatshirt is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grandma Sweatshirt market on Amazon at a glance

Shoppers on Amazon United States searched for Grandma Sweatshirt 505K times last year and spent an estimated $114K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 505K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months
505K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
0.8%
Market size, estimated
$114Ka year
Peak month
December32.7× the quietest month
Top search term
grandma sweatshirt266K searches a year

02 · Price

A sale here is worth $28.82.

Listings sell for $28.82 on average, from $16.31 to $56.51. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $28.82 that is $0 to $3K a year per listing.

Average price
$28.82inside the $15 to $100 sweet spot
Price range
$16.31–$56.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #6,381 within Active Sweatshirts. It carries 188 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
89%
Out of stock, average day
10.2%
Average rank
#6,381in Active Sweatshirts
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
188per listing
Listings tracked
75

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Grandma Sweatshirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

30 rising

Sellers

37

Top-5 brand share

62%

Top 20: 95%

Top-5 click share

28%

Top 20: 60%

Open market

31%

  • Brand 125%
  • Brand 211%
  • Brand 39%
  • Brand 49%
  • Brand 59%
  • Brand 66%

Demand

Grandma Sweatshirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 32.7×

Search terms

Top Grandma Sweatshirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grandma sweatshirt266K/yr
  • grandma sweater59K/yr
  • grandma sweatshirts for women52K/yr
  • grandma hoodie19K/yr
  • grandma crewneck9K/yr
  • grandma sweatshirts18K/yr
  • custom grandma sweatshirt9K/yr
  • grandma sweaters10K/yr
  • sweater for grandma12K/yr
  • grandma crewneck sweatshirt5K/yr

Reviews and returns

What reviews say buyers love and hate about Grandma Sweatshirt

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
2.1%of orders come back
“way to big”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Grandma Sweatshirt questions

Answered from the same tracked data.