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Grandma Necklace

Maybe

The top 5 brands take only 30% of clicks. But buyers convert on only 1.7% of searches, so Grandma Necklace is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 16,930 Clothing, Shoes & Jewelry niches · +14 vs the category median of 45
Market size
$139K/yr291K searches / yr
90-day growth
+66.4%search demand this quarter
Competition
24%top-5 click share · 55 brands · 73 sellers

Flapen Score

Grandma Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Grandma Necklace is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grandma Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Grandma Necklace 291K times last year and spent an estimated $139K. The top 5 brands take 30% of clicks. Demand peaks in May–Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +66.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.

Searches, last 12 months
291K
Growth, 90 days vs prior 90
+66.4%
Conversion, latest week
1.7%
Market size, estimated
$139Ka year
Peak month
December14.8× the quietest month
Top search term
grandma necklace88K searches a year

02 · Price

A sale here is worth $27.73.

Listings sell for $27.73 on average, from $6.52 to $321.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $27.73 that is $0 to $3K a year per listing.

Average price
$27.73inside the $15 to $100 sweet spot
Price range
$6.52–$321.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #5,165 within Pendant Necklaces. It carries 1,325 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
85%
Out of stock, average day
6.3%
Average rank
#5,165in Pendant Necklaces
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,325per listing
Listings tracked
75

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Grandma Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

55 falling

Sellers

73

Top-5 brand share

30%

Top 20: 75%

Top-5 click share

24%

Top 20: 60%

Open market

65%

  • Brand 18%
  • Brand 26%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Grandma Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Nov, Dec · busiest ÷ quietest = 14.8×

Search terms

Top Grandma Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grandma necklace88K/yr
  • grandma jewelry31K/yr
  • grandma jewelry gifts21K/yr
  • grandma necklaces for women38K/yr
  • grandmother necklace19K/yr
  • necklace for grandma21K/yr
  • jewelry for grandma18K/yr
  • grandmother jewelry11K/yr
  • grandmother necklace with grandkids names7K/yr
  • grandma necklace with grandkids8K/yr

Reviews and returns

What reviews say buyers love and hate about Grandma Necklace

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Gifting Purpose”
20%of negative reviews mention “Size-Overall”
2.6%of orders come back
“It would not fit”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Grandma Necklace questions

Answered from the same tracked data.