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Grandma Bracelet

Pass

Grandma Bracelet scores 67 out of 100, a Pass. Shoppers spend $104K a year here, search demand grew +102.6% this quarter, and returns run at 1.0% of orders.

Flapen Score
67
67 / 100
Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +22 vs the category median of 45
Market size
$104K/yr111K searches / yr
90-day growth
+102.6%search demand this quarter
Competition
28%top-5 click share · 41 brands · 51 sellers

Flapen Score

Grandma Bracelet against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Grandma Bracelet is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grandma Bracelet market on Amazon at a glance

Shoppers on Amazon United States searched for Grandma Bracelet 111K times last year and spent an estimated $104K. The top 5 brands take 54% of clicks. Demand peaks in May–Dec. Flapen scores it 67 out of 100, a Pass.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +102.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
+102.6%
Conversion, latest week
4.2%
Market size, estimated
$104Ka year
Peak month
December9.7× the quietest month
Top search term
grandma bracelet65K searches a year

02 · Price

A sale here is worth $22.51.

Listings sell for $22.51 on average, from $6.13 to $171.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $22.51 that is $0 to $2K a year per listing.

Average price
$22.51inside the $15 to $100 sweet spot
Price range
$6.13–$171.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #1,861 within Bracelets. It carries 521 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
13.2%
Average rank
#1,861in Bracelets
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
521per listing
Listings tracked
66

04 · Newcomers

Amazon counts 0 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Grandma Bracelet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

$0$2K$4K$6K$8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 falling

Sellers

51

Top-5 brand share

54%

Top 20: 86%

Top-5 click share

28%

Top 20: 66%

Open market

46%

  • Alex and Ani17%
  • JoycuFF15%
  • GINAZL7%
  • iWenSheng5%
  • Kivosliviz5%
  • JSJOY5%

Demand

Grandma Bracelet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Dec · busiest ÷ quietest = 9.7×

Search terms

Top Grandma Bracelet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grandma bracelet65K/yr
  • grandma bracelets for women19K/yr
  • grandmother bracelet8K/yr
  • bracelet for grandma8K/yr
  • grandma charm bracelet5K/yr
  • bracelets for grandma5K/yr

Reviews and returns

What reviews say buyers love and hate about Grandma Bracelet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability27%−0.16

3 weeks and the charms fell off

Didnt even make it a month

just fell apart

Size-Overall26%−0.02

It is also short

Small

it was too small for her to fit on her wrist

Quality-Overall23%−0.04

Poor quality

The only reason Im giving it 4 stars instead of 5 is that the quality could be just a bit better

Very poor quality and customers services

Advertised Vs Actual Product8%−0.01

Doesnt look like its shown

There were no names on it

Strength4%−0.01

bracelet is very flimsy

Love

Gifting Purpose33%+3.10

a meaningful gift

Amazing Gift

Made a great gift

Quality-Overall22%−0.04

A very high quality bracelet for the price

Great quality

feels well made

Advertised Vs Actual Product9%−0.01

Exactly as described

As pictured

Absolutely exceeded my expectations

Value For Money7%+0.55

a great value

I was so happy to find such a great gift for such a great price

The value for money is perfect

Weight Light5%+0.37

not heavy as well which I like as well

theyre lightweight

very light weight

Return

1.0% Return rate 83% Fixable by listing

Size-Overall40%▄█▅▇█▇

It is also short

Small

it was too small for her to fit on her wrist

Wrist Fit23%█▅▇▄▅█
Advertised Vs Actual Product8%▅▅▂█▄▁

Doesnt look like its shown

There were no names on it

Defective Material/Parts6%▁▄▃▃▃█
Quality-Overall3%▁▅▅▁▃█

Poor quality

The only reason Im giving it 4 stars instead of 5 is that the quality could be just a bit better

Very poor quality and customers services

FAQ

Common Grandma Bracelet questions

Answered from the same tracked data.