Graduation Outfits

Shoppers searched for this 351K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +299.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months

351K

Growth, 90 days vs prior 90

+299.0%

Conversion, latest week

0.1%

Market size, estimated

$9Ka year

Peak month

May25.9× the quietest month

Top search term

black dress graduation40K searches a year

Listings sell for $35.16 on average, from $13.31 to $67.73. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $35.16 that is $0 to $4K a year per listing.

Average price

$35.16inside the $15 to $100 sweet spot

Price range

$13.31–$67.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

22.3%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #1,098 within Dresses. It carries 1,267 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

96%

Out of stock, average day

1.5%

Average rank

#1,098in Dresses

Average rating

4.18 starsAmazon United States average 4.42 stars

Average reviews

1,267per listing

Listings tracked

237

85 products launched here in the last 12 months. 23 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

85

Successful launches

23Amazon's first-year sales bar

Average brand age

29 months