Graduation Cap

Shoppers searched for this 735K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +235.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $328K a year.

Searches, last 12 months

735K

Growth, 90 days vs prior 90

+235.4%

Conversion, latest week

3.6%

Market size, estimated

$328Ka year

Peak month

May11.2× the quietest month

Top search term

graduation cap347K searches a year

Listings sell for $12.28 on average, from $5.96 to $44.78. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At $12.28 that is $31K to $37K a year per listing.

Average price

$12.28under the $15 to $100 sweet spot

Price range

$5.96–$44.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,500–3,000

Revenue per listing a year

$31K–$37K

Returns

1.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,178 within Shops. It carries 1,982 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#2,178in Shops

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

1,982per listing

Listings tracked

11

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

27 months