Gothic Jewelry

Shoppers searched for this 832K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $227K a year.

Searches, last 12 months

832K

Growth, 90 days vs prior 90

-4.4%

Conversion, latest week

2.0%

Market size, estimated

$227Ka year

Peak month

October2.9× the quietest month

Top search term

gothic necklace193K searches a year

Listings sell for $13.85 on average, from $4.00 to $37.66. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $13.85 that is $1K to $3K a year per listing.

Average price

$13.85under the $15 to $100 sweet spot

Price range

$4.00–$37.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

3.6%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #1,554 within Chokers. It carries 1,171 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

2.0%

Average rank

#1,554in Chokers

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

1,171per listing

Listings tracked

41

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

32 months